2015 Series Speakers
March 3, 2015 - Sharyl Attkisson
Sharyl Attkisson is an investigative reporter who just completed the book: Stonewalled: My Fight for Truth Against the Forces of Obstruction, Intimidation, and Harassment in Obama's Washington
We chose Ms. Attkisson for the March speaker to encourage our students and local community leaders to think critically about the information they encounter and rely on when making important decisions. Students at Cleary University are taught to expand their research through primary sources such as first-hand accounts and secondary sources such as peer-reviewed articles. Our professors ask students to probe their research with questions like who said this, why did they say this, and who's paying them to say it? Students need to study data and to apply it in management decisions, statistical analysis, and financial advising. It's important that our students and leaders in our community learn to sift through manipulated information. Ms. Attkisson will shed some light on this from a global and political perspective.
April 20, 2015 - Dr. Dana Sachs
Cleary University recently added health care management degrees in response to students coming from that field saying they wanted to advance in their careers down an administrative path. As this program has developed, we added various speakers to the LEC line-up such as Dr. Mina Bissell, the breast cancer researcher, and Nick Tate, the author of Obamacare Survival Guide. The responses to both speakers were very positive and we were encouraged by that to look for additional speakers in the healthcare industry. Attorney and Cleary professor, Margaret Lourdes,suggested Dr. Sachs for a future LEC luncheon. Dr. Sachs travels the world as a expert lecturer on dermatology. She also provides patient care, teaches, and serves as an administrator in the department of dermatology at the University of Michigan. As a medical administrator, Dr. Sachs sets the bar high for students in our new degree programs. As an expert on skin, she can also speak to those who simply want to know how to best live with their skin! See short video of Dr. Sachs here.
OCTOBER 8, 2015 - BRIAN CARTER
In the last few years, Cleary University expanded the daytime student program from 20 students to almost 200 students. Teaching this demographic is different than teaching working adults. This generation has grown up with the internet and learned to function socially in far different ways than generations before them. Marketing experts agree that to reach younger consumers, companies must master the art of digital marketing. Do you understand your marketing funnel? When was the last time you successfully used psychographic segmentation? Our marketing instructors need to understand this in order to teach it to our students. Our community business partners need to use this in order to target their marketing to our students, because our students are now part of their local consumer base. Mr. Carter can help all of us become better at what we do with tools we don't quite know how to use.
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