This baccalaureate degree program is designed to prepare individuals to fill the business-related communications role in a virtual or traditional environment. The BBA in Corporate Communication and Public Relations offers the student an integrated education, combining studies of both business and communication in a global context. It prepares students for the communication and management challenges of businesses by emphasizing leadership, innovation, entrepreneurship, and effective communication. This program provides a solid foundation in project management, business, Web communication, corporate communication, and international communication.
This degree incorporates three major curriculum themes: (1) global business communications, (2) organizational communications in the traditional and virtual environments, and (3) training (development and assessment). This major focuses on understanding, exploring, and mastering technology as a tool for communicating and collaborating in a global environment. A training component is included so graduates who have mastered emerging communication technologies will be equipped to train others in the uses and applications of these technologies. Students complete an electronic portfolio of work samples and projects. This program is available online, and offers the flexibility to meet the demands of working professionals. To facilitate transparent communication, beginning with the first course in the major, hardware configurations and software programs are provided for all degree seekers.
Daily lives are increasingly influenced by advancements in technology, and the demand for skilled communicators in these fields continues to grow. One of the fundamentals of today's successful businesses is effective communication both internally and externally, face-to-face, across the country, or around the globe. Mastering both fundamental and virtual communication skills will provide a competitive edge in the Information Age. According to the U.S. Department of Labor, employment in this area is projected to grow faster than average; keen competition is expected for entry-level jobs. The need for good business communication skills in an increasingly competitive global business environment will peak demand for these workers in organizations of all types and sizes.
Jobs are concentrated in service-providing industries such as advertising, health services, educational services, communication firms, financial institutions, and government agencies. This program’s focus on new and emerging technologies, plus the training component, positions graduates to succeed in the global and virtual environment, and to adapt quickly and easily to new technologies as they are developed and implemented in the business environment.
Program Learning Outcomes
Upon completion of this degree, the graduate will be able to:
- Summarize communication theory and trends
- Use, evaluate, and modify different communication strategies and Web 2.0 technologies in a traditional or virtual business setting in global contexts
- Create and maintain one or more virtual, Web-based communication channels
- Implement and incorporate excellent writing and editing skills into all facets of corporate communication
- Demonstrate the ability to think strategically, and gain a global perspective on communications and public relations
- Demonstrate clear and concise writing skills and leadership in the digital world