BBA Entrepreneurship

Program Features

The BBA in Entrepreneurship provides the student with a well-rounded degree in entrepreneurship
and business management. This preparation is well suited for the student who wants to open a new
business, plans to enter into the management of an existing family business, or is currently managing a small business. This program emphasizes the practical application of business principles to solve complex, real-life, start-up business management problems. Courses are designed to include this practical application, case studies, and other teaching methods that promote real-world decision making. Students will apply common business practices through online and on-campus courses, working individually and in group projects in both settings. Course work emphasizes creativity, good critical thinking skills, and the development of ethical leadership. Class discussions revolve around both classical issues and current trends that the business enterprise might face. The Senior Project courses require students to apply course outcomes into a customized application project.

Career Benefits

As the global economy continues to expand, increased pressure is being placed on the traditional
employment market. The current economic times support and encourage Americans to use their
creative energies and natural embrace of risk to develop start-up companies that are nimble and able to maintain a competitive edge in domestic and world markets. The emphasis on the practical application of proven business management principles means that students not only gain the knowledge needed to succeed, they also learn how to use this knowledge to make a real difference in their company. This improvement in management effectiveness, for those students already in small business, means more growth and sustainable financial health. Students who plan to embark on a new business are served by the program’s well-rounded approach. 

Program Learning Outcomes

Upon completion of this degree, the graduate will be able to:

  • Apply critical thinking to the research, analysis, and resolution of business problems
  • Demonstrate effective communication skills and an ability to work effectively in teams
  • Recognize ethical, legal, and social considerations in complex business situations
  • Understand the global, economic, ethical, and legal environments of contemporary business
  • Identify and practice the leadership and motivational traits and qualities necessary to accomplish organizational goals
  • Monitor and evaluate effectiveness of management processes, programs, and outcomes 
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Required Courses

  • ACC 245 - Principles of Accounting I

    This introductory course examines the basic principles of accounting. Students work through the entire accounting cycle by analyzing and posting business transactions, recording adjusting journal entries, and preparing basic financial statements. Accounting systems and controls are also covered.

  • ACC 401 - Financial Accounting

    This course introduces fundamental concepts in financial accounting, which are used to create financial statements for external users. The focus is on the accounting cycle and financial statement preparation (primarily the income statement and balance sheet).

  • ACC 402 - Managerial Accounting

    This course explores basic managerial accounting concepts used to support business decisions. Topics include basic cost concepts, product costing methods, activity-based costing, cost-volume-profit analysis, standard costing, budget preparation, and relevant cost analysis.

  • BAC 300 - Business Research and Communication

    This course introduces the transfer student to academic resources: distance technology; project-based learning; working in teams; academic policies, processes and expectations; and the accelerated learning environment. Cleary’s online environment is introduced and explained. Students learn how to use electronic resources to conduct research, analyze findings, and report results in written and oral form. The research and writing processes are introduced and used to create academic papers and business reports. Plagiarism and academic ethics are discussed and students learn how to properly acknowledge research sources using APA format. Students learn to make effective formal presentations for local and remote audiences.

  • BCS 440 - Technology and the Organization

    Today's competitive business environment requires managers at all levels to understand the role technology plays in the organization. By challenging the paradigm of how students currently view the role of technology in the organization, the student is moved to view technology as a tool to gain competitive advantages in the marketplace.

  • CAS 135 - Microsoft Excel Applications

    Students will learn all aspects of Microsoft Excel. Topics include: basic spreadsheet applications, worksheet creation, use of formulas, formatting, printing, charting, statistical, financial, and logical functions, and Excel add-in functions.

    NOTE: For the ABA degrees, the requirement is CAS 107 and CAS 111 or CIS 150. See the course catalog or your advisor for more details.

  • CAS 140 - Presentation Techniques

    This course will teach students to use presentation applications such as PowerPoint and Prezi. Topics include planning a presentation (including the technical aspects of presentation, incorporating graphics, animations, sounds, and importing objects from Microsoft Word and Microsoft Excel.

    NOTE: For the ABA degrees, the requirement is CAS 107 and CAS 111 or CIS 150. See the course catalog or your advisor for more details.

  • ECO 250 - Macroeconomics

    National and international economic policies have powerful and direct effects on business operations. Business fluctuations, inflation, unemployment, monetary and fiscal policies, and international trade are discussed in the course.

  • ECO 320 - Economics of Business

    This course provides a managerial viewpoint of macro- and microeconomic concepts that shape business environments. Macroeconomic topics include national accounts and income determination; monetary and fiscal policy; Federal Reserve System; and employment, inflation, and growth. Microeconomic topics include market structure, price theory, and supply and demand. The emphasis in this course is the business manager’s viewpoint, building an understanding of the relationship of economic theory to management practice and decision making.

  • ENG 160 - Business Composition

    Students will acquire writing skills necessary to prepare for advanced business courses. Students start at a fundamental level, beginning with an introduction to writing, moving on to writing strategies, and concluding with methods of development. This course presents writing as a means of exploring, developing, confirming, and communicating ideas. Students will apply the basic principles of language structure and become more familiar with APA documentation.

  • ENT 400 - Entrepreneurship

    Students will study the importance of entrepreneurship in the U.S. economy. They will also learn the steps for establishing a successful business start-up and for securing the necessary funding. To remain competitive, the start-up must operate more efficiently, while satisfying a constantly rising expectation of quality and service. This class explores strategic issues as the foundation for the survival and prosperity of the start-up business.

  • ENT 405 - Creativity and Innovation

    Creativity, innovation, and risk taking are essential to the success of the entrepreneur. This class will aid students in unlocking their inner potential and focus on “thinking outside the box”. Students will also learn strategies for dealing with rejection and negativity.

  • GRN 375 - Business, Society and Sustainability

    This course will serve as an introduction to sustainability and its implications for business and society. The focus of study will include sustainability challenges that impact business and its dealing with society and the environment. The business community on both the local and global level will be studied with a focus on the drivers behind creating and sustaining a cohesive way to respond adequately to a changing social environment and environmental consciousness.

  • ENT 410 - Marketing the New Business

    The class centers on designing an effective marketing plan for the start-up business. Students will isolate and create a written plan for a specific product, price, place, and promotion - the 4 Ps - for their businesses. This course introduces the elements of marketing research: problem definition, survey design, and statistical analysis to aid decision making. Examination of buyer behavior, motivation, and market potential estimating techniques will also be studied.

  • ENT 430 - New Business Finance

    Financing the start-up business is a significant challenge. Students will receive foundation information regarding important concepts, issues, and tools needed to effectively finance and fiscally manage a business organization. Emphasis will be placed on establishing realistic start-up costs, financial planning and control, and cash flow analysis.

  • ENT 450 - Entrepreneurship Discovery

    The learning model for Entrepreneurship Discovery involves learning by doing. The experiential learning outcomes result from shadowing a successful entrepreneur within the student’s community. The interactive case studies and exercises, visits to the local business incubators, and attendance at local business development seminars enhance student learning. The student and faculty mentor will custom design this course to meet the specific student needs.

  • FIN 200 - Introduction to Business Finance

    Students will understand financial terms, financial statements, financial ratios, and how they affect the operations of a business corporation. This course is meant to be an introduction to finance and accounting for all students who may have budget, profit and loss responsibilities, and intend to contribute to the financial success of their companies. This is a basic finance course for students aspiring to be entrepreneurs and non-financial professionals.

  • FIN 400 - Financial Management

    Selected topics in both the financial and managerial aspects of financial management for business organizations are studied with the intention of providing a survey of important concepts, issues, tools, and vocabulary that administrators need to effectively manage a business organization. Students will learn how managers and investors use financial statements in order to meet their financial objectives. The goals of the financial manager, the trade-off between risk and return, and the time value of money will be explained. The application of these basic concepts to the valuation of bonds and stocks, capital budgeting problems, and the process for determining capital structure will also be emphasized.

  • LAW 320 - Business Ethics and Legal Issues

    This course provides an understanding of the body of legal principles that govern the structure and conduct of business organizations. This survey course covers such topics as the legal environment of business, regulatory environments affecting business, business-to-business relationships, and business ethics and social responsibility.

  • MGT 400 - Management Skills Seminar

    This course provides students with the tools to successfully inspire, empower, and develop people. Students will learn advanced skills in planning, organizing, leading, and controlling individuals and teams. Skill development topics such as meeting facilitation, communication, conflict management, and stress and time management will be studied. Current trends will be featured.

  • MGT 420 - International Business

    This course stresses the synergy/connection between environment and culture, and the strategy and functions of business management. It further provides an overview of the functions of business in an international context. Basic economic principles are studied in international markets including micro- and macroeconomics, fiscal and monetary policies, and banking. Factors affecting foreign trade and multinational business are explored, especially the various social, political, technical, and economic complexities of doing business in foreign countries.

  • MGT 425 - Negotiations

    This course will focus on the art and science of negotiations. Students will be learning the nuances of assessment and preparation for negotiations as well as building trust and relationships. Strategies for improving creative thinking and influencing skills will be studied as well as strategies for dealing with various types of business negotiations.

  • MKT 415 - Interactive Marketing

    This course explores marketing principles combined with Web-based strategies in an effort to reach customers and build individual relationships. Tools such as electronic advertising, direct e-mail, and electronic commerce are studied. Value analysis will be used to determine the individual customer’s contribution to profit, Web metrics, and analysis of buyer behavior.

  • MTH 180 - Introduction to Business Statistics

    The ability of students to enhance their capacity to gather and analyze meaningful data using a variety of statistical techniques, is essential to business success. Topics include graphical and numerical descriptive methods for describing data, such as frequency distributions, measures of central tendency, and dispersion.

  • MTH 344 - Quantitative Business Analysis

    This course provides a comprehensive coverage of the critical thinking skills used in statistical analysis. Areas of study include probability, random variables, discrete and continuous distributions, hypothesis testing, confidence interval, correlation, and regression.

  • ORN 101 - Foundations in Undergraduate Studies

    This online course includes an on-campus student component. It prepares the student to be successful in Cleary University's undergraduate academic program. Students learn how to use Cleary’s course management software, receive an introduction to Cleary's electronic research tools and library services, and review the writing process. Academic policies are reviewed and student skills are measured. Successful completion of this course is a degree requirement.

  • PJT 495-9 - Senior Project I-V

    Students complete the required directed study BBA Senior Project course sequence at the end of their undergraduate degree program. Each two-credit course serves as a prerequisite for the successive course (that is, PJT 495 is a prerequisite for PJT 496, and PJT 496 is a prerequisite course for PJT 497, etc.) During this thirty-week, five-course sequence, students select project topics and complete their projects guided individually by senior faculty mentors. Preference is given to selecting topics that solve problems or make contributions for the students’ employers by applying business concepts students learned in their majors. Project types may include: primary research, a business or new product plan, marketing audit, implementation plan, a process or product improvement, or an analysis of a significant workplace problem. Successful completion of PJT 495-499 requires a grade of C or better in each class.

  • QTY 432 - Quality Management

    This course will explore the interaction of quality theory and classic management theory. Students will learn how organizations use quality practices and policies in normal operations. Participants will familiarize themselves with the history and philosophy of quality and its practical application in business, industry, education, health care, and government. Different approaches to performance improvement, including models and standards, will be explored. Students will demonstrate the ability to apply these theories to improve organizational performance. The content of this course is drawn largely from materials for individuals preparing to take the ASQ Manager of Quality/Organizational Excellence Certification Examination.