Business analytics is the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques, and the communication of these results to customers, business partners, and colleague executives. Even more valuable, business analytics provides a necessary and vital tool to get the right information to the right people at the right time in order to make sound business decisions.
A degree in Business Analytics provides students preparation for business strategies, information technology systems, and statistical and quantitative techniques. Coursework in the major includes the study of business analysis, strategic data analytics, data analysis tools, and system design and development techniques which will prepare the student to be the go-to person to support organizations in making data-driven decisions and discoveries in the always-evolving field of data management. Core courses provide a comprehensive exposure to the foundation principles of business that are needed to manage functions common to any business enterprise.
CAREER BENEFITS AND OPTIONS
According to the U.S. Bureau of Labor Statistics, “Employment of management analysts – including business analysts – is projected to grow 19 percent from 2012 to 2022, faster than the average for all occupations. Demand for the services of these workers will grow as organizations continue to seek ways to improve efficiency and control costs.”
Business analysts bring highly sought-after expertise to companies in almost every field. Evaluating and solving business challenges is the strong suit of these professionals; to accomplish this, they collect, review, and analyze information so they can make sound recommendations.
In choosing a career in business and data analytics, your first job might be an entry- to mid-level position in a specialized area such as:
- Business Analyst
- Data Analyst
- Business Analytics Project Manager