The sports industry is projected by Pricewaterhouse Coopers to reach up to $73.5 billion by 2019. The tremendous growth happening in new sports and activities, sports facilities and events, and in sport-related goods and services will create a high demand for business professionals who have strong business skills concentrating in sports management and promotion. Graduates may find business employment opportunities in major and minor sports leagues, retail, convention and conference centers, sports agencies, health and sport recreation clubs, and sports marketing, promotion, and internet businesses.
Cleary University’s Sports Promotion and Management BBA program provides students with a solid business core as well as career exploration and preparation as they enter into the sports and event industry. Students in the SPM program are required to participate in internships and experiential learning experiences allowing them to gain knowledge, build skills, and connections, increasing the student’s marketability in this highly competitive field.
The Sports Promotion and Management (SPM) degree is designed for students interested in becoming business leaders within the sports industry. The program provides students with a well-rounded business education in the areas of accounting and finance, business law, international business, management, and marketing.
Specific coursework covers key content areas in sports marketing and management including sports management, marketing and promotion, finance and economics, legal and ethical issues, risk management, and sport operations including food and beverage and facilities management. In addition, students will participate in an internship or experiential learning experience to gain valuable, real-world experience.
CAREER BENEFITS AND OPTIONS
SPM students will gain the knowledge and skills to apply business management and promotion concepts in the sports industry. Graduates may receive positions in management, marketing, sales, promotion, and accounting or finance within a variety of business settings including professional and amateur sports organizations, private and commercial sport fitness and recreation, sport event management, sports finance, front office management, and sports marketing.