BBA Entrepreneurship
Program Features
The BBA in Entrepreneurship provides the student with a well-grounded degree in entrepreneurship and business management. This preparation is well suited for the student who wants to open a new business, plans to enter into the management of an existing family business, or is currently managing a small business. This program emphasizes the practical application of business principles to solve complex, real-life, start-up business management problems. Courses are designed for this practical application, and faculty rely on case studies and other teaching methods that promote real-world decision making. Students will apply common business practices through online and on-campus courses, working individually and in group projects in both settings. Course work emphasizes creativity, good critical thinking skills, and the development of ethical leadership. Class discussions evolve around both classical issues and current trends that the business enterprise might face.
Career Benefits
As the global economy continues to expand, increased pressure is being placed on the traditional employment market. Terms like "ownership society" and "free agent nation" are used to support and encourage Americans to use their creative energies and natural embrace of risk to develop start-up companies that are nimble and able to maintain a competitive edge in domestic and world markets. The emphasis on the practical application of proven business management principles means that students not only gain the knowledge needed to succeed, they also learn how to use this knowledge to make a real difference in their company. This improvement in management effectiveness, for those students already in small business, means more growth and sustainable financial health. Students who plan to embark on a new business are well served by the program's well-rounded approach.
Project Based Learning and Certification
Students demonstrate their competencies in each course through a combination of analytical papers, tests, case analyses, and capstone projects. Each course's capstone project is a comprehensive application of the course's principles to one or a series of business management situations, which ultimately result in a professional business plan suitable for seeking financial support for the start-up. Creating a comprehensive business plan is of threefold importance: (1) It will enable better focus on the structure, strengths, weaknesses, opportunities, and threats to the business. This will allow for better planning and design. (2) The completed business plan will serve as a road map for guiding the business through the establishment of strategic objectives and appropriate measurement criteria. (3) When formalized, the business plan will be used as a "selling" document to attract potential investors, suppliers, and lending institutions. Students will present their business plan to faculty, business owners, and fellow students at a scheduled on-campus meeting.
BBA in Entrepreneurship Course Requirements
Major Courses 24 credits
No substitution. All courses must be taken at Cleary University.
ENT 400 Entrepreneurship
ENT 405 Creativity and Innovation
ENT 410 Marketing the New Business
ENT 430 New Business Finance
MGT 425 Negotiations
ENT 488-490 Senior Project
Administrative Core Courses 48 credits
No substitution. All courses must be taken at Cleary University.
ACC 401 Financial Accounting
ACC 402 Managerial Accounting
BAC 300 Business Research and Communication
BCS 440 Technology and the Organization
ECO 320 Economics of Business
FIN 400 Financial Management
LAW 320 Business Ethics and Legal Issues
MGT 407 Behavior of Organizations
MGT 420 International Business
MKT 415 Interactive Marketing
MTH 344 Quantitative Business Analysis
OPM 400 Operations Management
General Education and Elective Courses 108 credits
Courses may be taken at Cleary University. Substitution permitted by Transfer or Prior Learning documentation.
Total 180 credits