BBA Marketing

Program Features

Marketing is a core strategic function of any enterprise, and its central focus is to understand the customer in order to satisfy needs and build long-term, profitable relationships. The impact of the Internet on the marketing disciplines has dramatically changed the field. The melding of basic marketing principles with customer-centric management, strategic accountability, and Web-based strategies is central to Marketing curriculum. Marketing major courses include: Interactive Marketing (marketing principles with a Web focus), Services and Not-for-Profit Marketing, Product and Services Distribution, Marketing Research, Marketing Metrics, and Consumer Behavior. There is an applied capstone project which integrates a comprehensive analysis of the Marketing degree outcomes. The project focus will be integrated into three major classes.

Our faculty rely on case studies, project–based learning, and other teaching methods that promote real-world decision making. Students will apply common business practices through online and on-campus courses, working individually and in group projects in both settings. Course work emphasizes good critical thinking skills and the development of ethical leadership. Class discussions evolve around both classical issues and current trends that the business enterprise might face. The project (PJT) courses require the students to apply course outcomes into a customized application project.

Career Benefits
Marketing is actually many business activities that interact in order to promote goods or services to achieve customer satisfaction and to build relationships with customers. As a field, marketing involves planning and executing the conception, pricing, promotion, and distribution of a product, whether that product is a service, good, or corporate image. According to the Bureau of Labor Statistics, the employment outlook for marketing professionals is expected to increase faster than the average for all occupations through 2014, spurred by intense domestic and global competition in products and services offered to consumers.

Certification
Cleary University's BBA in Marketing prepares students for the certification exam, Professional Certified Marketer (PCM), which is administered by the American Marketing Association. Course work in the major, along with a practice test that Cleary has developed, prepares students to sit for the PCM exam. To be certified, one must pass the PCM and either have a bachelor's degree and four years of professional work experience, or a master's degree and two years of professional work experience.

BBA in Marketing Course Requirements

Major Courses 24 credits
No substitution. All courses must be taken at Cleary University.
MKT 426 Services and Not-for-Profit Marketing
MKT 433 Product and Services Distribution
MKT 434 Marketing Research and Relationship Marketing
MKT 440 Marketing Metrics
MKT 480 Consumer Behavior
MKT 488-490 Senior Project

Administrative Core Courses 48 credits
No substitution. All courses must be taken at Cleary University.
ACC 401 Financial Accounting
ACC 402 Managerial Accounting
BAC 300 Business Research and Communication
BCS 440 Technology and the Organization
ECO 320 Economics of Business
FIN 400 Financial Management
LAW 320 Business Ethics and Legal Issues
MGT 407 Behavior of Organizations

MGT 420 International Business
MKT 415 Interactive Marketing
MTH 344 Quantitative Business Analysis
OPM 400 Operations Management

General Education and Elective Courses 108 credits
Courses may be taken at Cleary University. Substitution permitted by Transfer or Prior Learning documentation.

Total 180 credits

Programs

BBA Marketing