Program Features

This baccalaureate degree program is designed to prepare individuals to fill business development specialist roles in any business.  The BBA in Business Development and Sales offers the student an integrated education, combining studies of general business and a selected group of courses designed to provide the foundation of study for this specialization.  The degree program prepares students to be business development specialists who generally are charged with helping companies grow and expand by reaching new customers. Business development specialists are responsible for investigating new business avenues for their companies. They also interface with other departments in their organizations, including sales, marketing, and customer service.

Career Benefits

Business developmentis a broad term applied to the process of strengthening ties with existing clients as well as cultivating customers in other sectors of a broader market. In order to accomplish this goal, business development normally crosses the traditional barriers between sales, marketing, customer care, operations, and management in order to promote a business expansion process. The business development specialist must exhibit a degree of competence in many different areas in order to identify and capitalize on growth opportunities.

The process of business development can be applied to just about any corporate situation. Even companies that are small need this type of activity in order to remain stable and to achieve growth over time.

According to the U.S. Department of Labor, employment in this area is projected to grow faster than average; keen competition is expected for entry-level jobs.  The need for good business development specialists in an increasingly competitive economic environment will peak demand for these workers in organizations of all types and sizes.

Program Learning Outcomes

Upon completion of this degree, the graduate will be able to:

• Conduct intensive research pertaining to channel development, product development, and product distribution
• Develop new business strategies through market analysis, and develop new and improved methods for marketing products through various new and traditional media
• Initiate and develop profitable strategic alliances, partnerships and customers in the assigned market space by researching, developing, and implementing new business models
• Demonstrate the ability to prospect for new business through networking, market research, direct marketing, and new media campaigns
• Develop business models for new products and services
• Identify any potential acquisitions and/or distribution opportunities and do initial research into viability of fit with an organization