Program Features
The BBA in Entrepreneurship provides the student with a well-rounded degree in entrepreneurship and business management. This preparation is well suited for the student who wants to open a new business, plans to enter into the management of an existing family business, or is currently managing a small business. This program emphasizes the practical application of business principles to solve complex, real-life, start-up business management problems. Courses are designed to include this practical application, case studies, and other teaching methods that promote real-world decision making. Students will apply common business practices through online and on-campus courses, working individually and in group projects in both settings. Course work emphasizes creativity, good critical thinking skills, and the development of ethical leadership. Class discussions revolve around both classical issues and current trends that the business enterprise might face. The Senior Project courses require students to apply course outcomes into a customized application project

Career Benefits
As the global economy continues to expand, increased pressure is being placed on the traditional employment market. The current economic times support and encourage Americans to use their creative energies and natural embrace of risk to develop start-up companies that are nimble and able to maintain a competitive edge in domestic and world markets. The emphasis on the practical application of proven business management principles means that students not only gain the knowledge needed to succeed, they also learn how to use this knowledge to make a real difference in their company. This improvement in management effectiveness, for those students already in small business, means more growth and sustainable financial health. Students who plan to embark on a new business are served by the program’s well-rounded approach.

Project Based Learning
Students demonstrate their competencies in each course through a combination of analytical papers, tests, case analyses, and capstone projects. Each course’s capstone project is a comprehensive application of the course’s principles to one or a series of business management situations, which ultimately result in a professional business plan suitable for seeking financial support for the start-up. Creating a comprehensive business plan is of threefold importance: (1) It will enable better focus on the structure, strengths, weaknesses, opportunities, and threats to the business. This will allow for better planning and design. (2) The completed business plan will serve as a road map for guiding the business through the establishment of strategic objectives and appropriate measurement criteria. (3) When formalized, the business plan will be used as a "selling" document to attract potential investors, suppliers, and lending institutions.

Program Learning Outcomes
Upon completion of this degree, the graduate will be able to:

• Apply critical thinking to the research, analysis, and resolution of business problems
• Demonstrate effective communication skills and an ability to work effectively in teams
• Recognize ethical, legal, and social considerations in complex business situations
• Understand the global, economic, ethical, and legal environments of contemporary business
• Identify and practice the leadership and motivational traits and qualities necessary to accomplish organizational goals
• Monitor and evaluate effectiveness of management processes, programs, and outcomes