MBA MKT, NPM, PJT, PMG, and STR Course Descriptions
MKT 605 Strategic Marketing Management 4 cr.
This course prepares managers to deal with core domestic marketing issues in the consumer/industrial, and private/public/non-profit sectors, by providing a strategic way to think about the firm's products, services, and markets, including marketing strategy and implementation. Central to managing a business, marketing provides intelligence about customers, competitors, and the general business environment to ensure long-term viability of the enterprise.
NPM 610 Volunteer and Constituent Management 4 cr.
This course provides students with the modern management techniques to build and lead a strong volunteer constituency and organization staff using innovative methods for recruitment, retention, rewards, communications, goal setting, and other management approaches. Students learn leadership and motivational approaches to support organizational goals. Case studies and research studies in non-profit management are used.
NPM 620 Control and Analysis in Non-profit Organizations 4 cr.
This course explores quantitative applications for planning, controlling, and reporting fiscal resources in a non-profit organization. The course covers applications of operations budgeting, financial statement analysis, cost analysis, performance analysis, and management control. This course incorporates the use of technology in reporting financial and quantitative data.
NPM 630 Grant Writing, Advocacy, and Fundraising 4 cr.
This course examines techniques used to enhance organizational resources through donor tracking, development of effective campaigns, the use of effective advocacy in various political environments, and formulating Web-based strategies in fundraising. The course also covers research of fundraising sources and effective grant writing approaches.
NPM 640 Project Management in Non-profit Organizations 4 cr.
This course develops methods to plan, execute, and manage complex projects in a non-profit environment. Components of project development and execution are examined, including: life cycle, context, planning, workflow analysis, resource management, performance management, and evaluation.
NPM 650 Strategic Program Planning and Evaluation in Non-profit Organizations 4 cr.
This course covers innovative approaches to strategic planning and evaluation. It further develops the concepts and skills to create a strategic plan for a non-profit organization, and knowledge of practical applications in implementing program evaluation.
PJT 589 MBA Directed Study 1-4 cr.
This is a directed study course that allows a student to complete an individual project on a selected topic, and is planned with an assigned graduate faculty member. Projects undertaken in this class may take the form of a literature synthesis, primary or secondary research, feasibility study, project implementation, or process improvement. Content can be customized to the student's interest. PJT 589 may meet graduate degree academic requirements with permission of the student's academic advisor.
PMG 645 Project Management in Organizations. 4 cr.
This course develops the ability to plan, execute, and manage complex projects. The principles of the professional practice of project management are addressed. Topics include the project life cycle, context of the project in the organization, individual and team behavior and their impact on the project, project planning, workflow analysis and resource management, and project performance assessment.
STR 605 Master's Capstone Project 4 cr.
This is the capstone course of the Master of Business Administration program. Students complete an applied project that integrates theories learned in the program, demonstrating understanding of all of the key strategic and managerial components related to planning, operations, financial, and other organizational issues for a current business or organizational setting. The capstone project contains a thorough business analysis using appropriate research methods and technologies.