The Digital Communication Certificate is designed for individuals ready to expand their skill set in today’s Internet-driven market. This rapidly changing industry is influenced by constant innovation and technology updates. That means what might have been relevant a couple of years before may no longer be. New media including mobile, social, and search are revolutionizing how marketers engage with their targets. Students need to have advanced technical skills and marketing knowledge to identify and engage customers in this rapidly shifting online marketplace.
Students will specialize in coursework that emphasizes writing, designing, and producing digital business communications. Coursework focuses on giving students hands-on experience in writing, designing, and producing communications for Web and social media including blogs, e-mails, search advertising, SEO, and analytics, and structuring strategies to achieve an individual organization’s goals.