There are many challenges of becoming a successful entrepreneur. It requires critical thinking, effective communication and understanding of global, economical, legal, and social considerations in complex business situations. To start new businesses or fulfill key roles in other enterprises, an entrepreneur must be versed in the main areas of management, and understand the internal and external environment of the firm. One must develop their entrepreneurial skill set, especially the ability to identify opportunities.
Entrepreneurs identify needs, then organize and develop enterprises to fill those needs. They often operate in conditions of uncertainty and risk. They exist in both the public and private sector, within large corporations, small startups, complex technical industries, and simple shops. Entrepreneurs are problem-solvers who manage people, risk, and possibility. The entrepreneurship certificate is designed to develop critical thinking, opportunity discovery and analysis, strategic management, and implementation skills through experiential learning. Students will hone their skills by engaging with their own business ideas or topics that match closely with their industry of interest.