With increasing globalization and the growing role of digital media, marketing is constantly evolving. As global competition intensifies, organizations increasingly rely on skilled professionals to identify and develop profitable new markets. Marketing is the creative, fast-paced business of promoting, developing, and selling products to distinctive customer markets. Marketing professionals explore the relationship between agencies and their customers as well as current trends. Students will learn to use the four Ps of marketing: price, place, promotion, and product. Marketing covers a variety of positions such as marketing manager, marketing research analyst, sales manager, and more found in private and public corporations, marketing agencies, or entrepreneurial undertakings.
The Marketing Certificate program provides students the necessary knowledge and skills to establish a strong marketing presence in a digital world. Coursework focuses on core strategic marketing concepts used in market development and growth, market research, consumer behavior, marketing metrics and analytics, Internet marketing, and social media while learning the latest theories in digital, mobile, and social media marketing from industry professionals.