Why Fine Art at a Business School? | Cleary University

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Why Fine Art at a Business School?

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BUSINESS EDUCATION AND ART

It may seem incongruous to some, that a business university would establish and support an art museum. In reality, art is a metaphor for management practice, entrepreneurship, and innovation. In all endeavors it is not what the eye sees that counts; it is what the mind is prepared to comprehend. In the words of artist, Paul Klee, “Art does not reproduce what we see. It makes us see.” There is no artist more adept at making us see than Arthur Secunda.

Cleary University strives to provide an attractive, engaging and “challenging” learning environment, which stimulates originality and creativity; develops natural curiosity; broadens perspective; and encourages interpretation through the search for meaning. Art is a catalyst for teaching and learning important skills that lead to a successful business career.

THE ARTIST AS ENTREPRENEUR

A successful artist and entrepreneur share a number of skills. They understand marketing, business development, public relations, management, contract negotiations, sales and more.  Equally important, the successful artist is an example of success in “product design.”

“Art does not reproduce what we see. It makes us see.”

PAUL KLEE, 1879-1940, GERMAN/SWISS PAINTER

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