CMA, COM, COP, ECO, ENG, and ENT Course Descriptions
CMA 401 CMA Business Analysis 4 cr.
This course uses the Institute of Management Accountant's (IMA) Certified Management Accountant (CMA) Learning System to prepare the student to sit for and pass Part 1 of the CMA exam. Topics covered include: business economics, global business, internal controls, quantitative methods, and financial statement analysis.
CMA 402 CMA Management Accounting and Reporting 4 cr.
This course uses the Institute of Management Accountant's (IMA) Certified Management Accountant (CMA) Learning System to prepare the student to sit for and pass Part 2 of the CMA exam. Topics covered include: budget preparation, cost management, information management, performance measurement, and external financial reporting.
CMA 403 CMA Strategic Management 4 cr.
This course uses the Institute of Management Accountant's (IMA) Certified Management Accountant (CMA) Learning System to prepare the student to sit for and pass Part 3 of the CMA exam. Topics covered include: strategic planning, strategic marketing, corporate finance, decision analysis, and investment decisions.
CMA 404 CMA Business Applications 4 cr.
This course uses the Institute of Management Accountant's (IMA) Certified Management Accountant (CMA) Learning System to prepare the student to sit for and pass Part 4 of the CMA exam. Topics covered include: organization management, organization communication, behavioral issues, and ethical considerations. Since Part 4 of the CMA exam tests these topics as well as topics covered in the other three CMA exams, a review of topics covered in Parts 1, 2, and 3 of the CMA exam is also included in this course.
COM 240 Speech and Presentation 4 cr.
Theory and practice in the principles of effective public speaking are addressed. Securing the acceptance of ideas through psychological appeal as well as logical reasoning is addressed.
COM 265 Reading Comprehension in the Electronic Age (ENG 160 or equivalent) 4 cr.
Students will critically analyze Web sites and electronic databases and build reading comprehension skills for research papers, business proposals, and persuasive message writing.
COM 350 Research and Communication Methods in Business (residency status) 6 cr.
Students in this course learn effective methods for the development, presentation, and use of research in business decision making. Course elements include problem definition, literature review, research design, questionnaire construction, sample selection, interviewing methods, and data analysis. Course requirements include an individual and a group research project in one of the functional areas of business. Teams apply research methods and tools to diagnose issues and develop recommendations. This course teaches methods for effective teamwork, integrated business knowledge, and strategic thinking. A review of the writing process and the American Psychological Association's (APA) guidelines for properly formatting and citing research papers is included.
COM 400 Advanced Business Communication Methods (residency status) 4 cr.
Students will be introduced to the basic concepts in business communication: interpersonal communication, group communication, cross-cultural communication, and the Internet. Through a series of on-campus and written assignments, students will become effective at internal and external communications in the workplace.
COP 001-006 Cooperative Education 1-6 cr.
Cooperative Education placements allow a student to learn from an experiential setting through a work placement and receive elective credits that can apply toward degree requirements. Hours worked and credits received vary. A learning contract is established with the guidance of a faculty member to identify expected learning outcomes and other academic requirements. Cooperative Education program information is available from the student's academic advisor.
ECO 250 Macroeconomics 4 cr.
National and international economic policies have powerful and direct effects on business operations. Business fluctuations, inflation, unemployment, monetary and fiscal policies, and international trade are discussed in the course.
ECO 260 Microeconomics 4 cr.
Focusing on the firm as the basic unit of the economy, this course explores supply/demand and market forces, cost and profit, and the different industry types within which firms operate.
ECO 270 American Economic History 4 cr.
This course is designed to help students learn economics from a historical perspective. The course will survey the economic development of the United States from colonial times until modern day. Main topics include the colonial economies, American Revolution, the US constitution, westward expansion, industrial revolution, slavery, Civil War, rise of big business, anti-trust regulation, banking panics, Federal Reserve Act, and the role of government in modern day economy.
ECO 320 Economics of Business (residency status) (co-requisite LAW 320*) 4 cr.
This course provides a managerial viewpoint of macro- and microeconomic concepts that shape business environments. Macroeconomic topics include national accounts and income determination; monetary and fiscal policy; Federal Reserve System; and employment, inflation, and growth. Microeconomic topics include market structure, price theory, and supply and demand. The emphasis in this course is the business manager's viewpoint, building an understanding of the relationship of economic theory to management practice and decision making. Practical application of economic theory to business cases is integrated into the course.
ENG 150 Grammar and Communications Skills 4 cr.
Development of writing and grammar skills is addressed, emphasizing practice in punctuation, parts of speech, syntax, usage, and sentence construction. The writing process is introduced. Students will increase their vocabulary and spelling skills. Students will work on improving writing clarity, using supporting details and sentence variety, and understanding and applying the basic conventions of syntax and mechanics. Students will understand how audience and purpose influence a writer's choices, and will be able to employ the basic processes of writing.
ENG 160 Business Composition 4 cr.
Students will acquire writing skills necessary to prepare for advanced business courses. Students start at a fundamental level, beginning with an introduction to writing, moving on to writing strategies, and concluding with methods of development. This course presents writing as a means of exploring, developing, confirming, and communicating ideas. Students will apply the basic principles of language structure and become more familiar with APA documentation.
ENG 170 Business Writing I 4 cr.
This course covers writing letters, proposals, application letters, memos, technical reports, and intercultural messages. The techniques involve writing business correspondence, proposals, summaries, and reports. Special attention is given to the role of electronic communication, specifically the changes in writing business correspondence since the increased dependence on the Internet. Electronic correspondence is reviewed with an emphasis on style, tone, and content. Proper use of APA Style formatting and documentation is emphasized and reviewed.
ENG 260 Business Writing II (ENG 170) 4 cr.
Students receive practice in a variety of writing assignments relevant to their program area. Assignments include letter writing for a variety of situations (e.g., routine claim and adjustment letters, persuasive requests, sales letters), memos written in response to situations students are likely to encounter on the job, rsums fitted to the student's particular background (work and educational experience), and other writing forms. Proper use of APA Style formatting and documentation is emphasized.
ENT 185 Entrepreneurship and the Small Business 4 cr.
This course is a practical study of the processes and essential skills required in small and start-up businesses. Emphasis will be placed on the opportunities and problems faced by entrepreneurs in meeting competition, purchasing, selling, staffing and financing an independent business. This course will prepare students for developing a business plan.
ENT 400 Entrepreneurship (residency status) 4 cr.
Students will study the importance of entrepreneurship in the U.S. economy and the steps for establishing the successful business start-up and for securing the necessary funding. To remain competitive, the start-up must operate more efficiently, while satisfying a constantly rising expectation of quality and service. This class explores strategic issues as the foundation for the survival and prosperity of the start-up business.
ENT 405 Creativity and Innovation (ENT 400) 4 cr.
Creativity, innovation, and risk taking are essential to the success of the entrepreneur. This class will aid students in unlocking their inner potential and focus on "thinking outside the box". Students will also learn strategies for dealing with rejection and negativity.
ENT 410 Marketing the New Business (ENT 405) 4 cr.
The class centers on designing an effective marketing plan for the start-up business. Students will isolate and create the written plan for the specific product, price, place, and promotion - the 4Ps - for their businesses. This course introduces the elements of marketing research: problem definition, survey design, and statistical analysis to aid decision making. Buyer behavior, motivation, and market potential estimating techniques are examined.
ENT 430 New Business Finance (residency status) 4 cr.
Financing the start-up business is a significant challenge. Students will receive foundation information regarding important concepts, issues, and tools needed to effectively finance and fiscally manage a business organization. Emphasis will be placed on establishing realistic start-up costs, financial planning and control, and cash flow analysis.