MGT and MKT Course Descriptions
MGT 150 Introduction to Business 4 cr.
This course gives students an introduction to business, discusses the main areas of businesses of any size, and discusses the ways they interrelate to create the total organization.
MGT 160 Introduction to Management 4 cr.
The essential management functions and their application to business are surveyed, including planning, organizing, staffing, directing, and controlling.
MGT 220 Management Using Teams 4 cr.
Increasingly, the management of organizations requires the use of highly effective teams of employees for decision making. Organizational culture issues are explored as are techniques for making sound decisions. Students apply these concepts by working on a team project.
MGT 400 Management Skills Seminar (residency status) 4 cr.
This course provides students with the tools to successfully inspire, empower, and develop people. Students will learn advanced skills in planning, organizing, leading, and controlling individuals and teams. Skill development topics such as meeting and facilitation, communications and conflict management, and stress and time management will be studied. Current trends will be featured.
MGT 407 Behavior of Organizations (residency status) (co-requisite MTH 344*) 4 cr.
One aspect of effective management is the application of the behavioral sciences in organizations. This course emphasizes making use of various theories of dealing with individuals, groups, and organizations in management situations. Also emphasized is the conceptualization of organizations as systems in relationship to the external environment.
MGT 412 Leadership and Teams (residency status) 4 cr.
This course will cover the leadership process and how it will influence the output of teams. The course will serve as a guideline for increasing the productivity and creativity of teams while at the same time decreasing conflict. Part of the focus will be on understanding, valuing, and maximizing the effectiveness of a diverse workforce.
MGT 420 International Business (residency status) (co-requisite FIN 400*) 4 cr.
This course stresses the synergy/connection between environment and culture, and the strategy and functions of business management. It further provides an overview of the functions of business in an international context. Basic economic principles are studied in international markets including micro- and macroeconomics, fiscal and monetary policies, and banking. Factors affecting foreign trade and multinational business are explored, especially the various social, political, technical, and economic complexities of doing business in foreign countries.
MGT 425 Negotiations (residency status) 4 cr.
This course will focus on the art and science of negotiations. Students will be learning the nuances of assessment and preparation for negotiations as well as building trust and relationships. Strategies for improving creative thinking and influencing skills will be studied as well as strategies for dealing with various types of business negotiations.
MGT 450 Management of Organizational Behavior (residency status) 6 cr.
Various theories are explored in this course that deal with the behavior of individuals, groups, and organizations and serve as a foundation for understanding human behavior and the practices that can be used by managers to influence outcomes. How organizational settings give rise to employee beliefs and attitudes is analyzed and related to how these factors drive behaviors, productivity, and satisfaction. Communications, change, leadership, power, and culture are examined as they influence employee and organizational performance. Students apply theories through individual and team applied projects.
MGT 465 Managing International Business (residency status) 6 cr.
This course surveys the structure, management, and various environmental factors of international business. Topics such as international trade and investment, planning global strategies, and managing the international operation will be discussed. The synergy/connection between environment and culture, and the strategy and functions of management will be carefully balanced. This course provides an in-depth roadmap of the functions of business in an international context.
MGT 479 Management Policy (residency status) 4 cr.
This course provides the student with a comprehensive opportunity to exercise senior management business judgment in a complex case study environment, both individually and as a member of a senior management team. This course will work to integrate technical skills and management theories learned previously in the program. Written case studies will be used to focus on management policy and decision making.
MGT 485 Business Planning (residency status) 6 cr.
Students will learn the essentials for creating a comprehensive business plan which will serve as a road map for guiding the business through strategic objectives and appropriate measurement criteria. Students will be required to identify secondary research that points to the need for the business, establish the structure and management, develop the marketing plan, determine the financial requirements and pro forma projections, define the operations process, and preparation for growth.
MKT 150 Enterprise Marketing 4 cr.
This course provides a survey of fundamental principles and practices of marketing. Conceptual issues and the implementation of marketing principles to specific private sector business situations will be covered. Classroom activities will focus on the fundamental aspects of marketing functions, theory, and strategy. These activities include the analysis of marketing opportunities, marketing research and forecasting, market segmentation, consumer behavior, product planning, pricing strategies, distribution planning, communication methods, ethical issues, and the role of marketing within business organizations.
MKT 250 Personal Selling 4 cr.
Personal selling in today's business climate focuses on the role of the salesperson as a consultant to customers, which involves building strong relationships that are based on professionalism and confidence. Students will understand the personal selling process, including prospecting, planning sales calls, giving presentations and demonstrations, negotiating, closing the sale, and follow-up processes that ensure customer satisfaction and loyalty. Communicating with customers in organizational markets, strategic understanding of customer needs, and time management will also be addressed.
MKT 415 Interactive Marketing (residency status) (co-requisite BAC 300*) 4 cr.
This course explores marketing principles combined with Web-based strategies in an effort to reach customers and build individual relationships. Tools such as electronic advertising, direct e-mail, and electronic commerce are studied. Value analysis will be used to determine the individual customer's contribution to profit, Web metrics, and analysis of buyer behavior.
MKT 426 Services and Not-for-Profit Marketing (residency status) 4 cr.
The marketing of services and not-for-profit concerns has joined products as an element of the marketing mix. However, how they differ from products warrants special study. This course explores approaches to marketing services as well as not-for-profit foundations, organizations, ideas, and causes, and considers how these approaches differ from marketing products. Case studies and examples drawn from a variety of contexts are used to demonstrate and apply theoretical concepts.
MKT 430 E-marketing Strategies (residency status) 6 cr.
Today's progressive business uses Web-based strategies to reach customers and build individual relationships using tools such as electronic advertising, direct e-mail, and electronic commerce. Course topics explore these methods including: Web metrics, analysis of buyer behavior, and value analysis used to determine the individual customer's contribution to profit. Topics in this course include evaluation of advertising and promotional programs, selection of appropriate advertising, public relations and promotional campaigns, customer service functions, and interactive marketing.
MKT 433 Product and Services Distribution (residency status) 4 cr.
Marketing channels are systems of interrelated organizations that are engaged in making goods and services available for consumption by institutional or household consumers. This course examines the means by which effective and efficient distribution networks, including manufacturers, wholesalers, retailers, and transportation firms, as well as other actors in the process, can be constructed and managed.
MKT 434 Marketing Research and Relationship Marketing (MTH 344) 4 cr.
Principles, approaches, and every-day utilization of marketing research in business to build customer loyalty and manage customer relationships are the foci of this course. Students will learn how to shape research questions around marketing issues, and to develop and implement a research design to address their research questions. The capstone assignment is a survey research project in customer satisfaction.
MKT 440 Marketing Metrics (residency status) 4 cr.
This course will introduce the student to useful and meaningful metrics that help marketers track how well their marketing objectives are being met. Metrics include customer retention, promotional and PR, awareness levels, purchase-decision drivers, cost of customer acquisition, market share, ROI of marketing programs, etc. Students will learn how to precisely define the kinds of results that they need to measure, how to assess the dollar value of a result, how to track actual results, and how to utilize this information to the firm's benefit.
MKT 480 Consumer Behavior (residency status) 4 cr.
This course examines psychological theory and its application to marketing. This theory focuses on consumer perceptions, attitudes, intentions, and behavior, and the effect on the marketing effort. Emphasis is placed on theoretical and practical implications, including professional selling.