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Undergraduate Course Descriptions

(Course pre-requisites are shown in parentheses.)

ACC 2411 Principles of Accounting I – 4 credits

This course examines the basic principles of accounting. Students work through the entire accounting cycle by analyzing and posting business transactions, recording journal entries, and preparing basic financial statements. Other topics include accounting systems and controls, internal control of cash receipts and payments, accounting for receivables, inventory cost flow, and current liabilities.

ACC 2412 Principles of Accounting II (ACC 2411) – 4 credits

The second semester of accounting principles examines accounting for long-term assets, long-term liabilities, stockholder’s equity, accounting for dividends, earnings per share and business transactions, statement of cash flows, and financial statement analysis. Special emphasis will be placed on practical application of the accounting concepts.

ACC 2500 Accounting Practicum (ACC 2411) – 3 credits

Students will have the opportunity to complete an accounting practice set that brings together all of the major concepts covered in the Principles classes. The practice set will include transactions involving sales, accounts receivable, accounts payable, inventory, payroll, and more.

ACC 2520 QuickBooks – 2 credits

This course examines how accounting transactions are completed using QuickBooks Pro software. Students will set up a new company, create a chart of accounts, enter transactions, prepare reports, and close out the accounting cycle. Intuit QuickBooks Pro software is required.

ACC 2550 Introduction to Taxation (ACC 2411) – 3 credits

This course provides a broad overview of Internal Revenue tax codes as applied to individuals and business entities, including payroll taxes. Students will study the fundamental skills related to individual and business taxation. The goal of this course is to provide students with a basic understanding of tax concepts.

ACC 2801 Intermediate Accounting I (ACC 2412) – 4 credits

Advanced financial reporting concepts are the focus of this course. Students perform an in-depth examination of financial statements, preparation, analysis, and reporting. Topics include: I\income measurement and profitability analysis, time value of money concepts, accounting for cash, receivables, inventory, property, plant, equipment and intangible assets.

ACC 3802 Intermediate Accounting II (ACC 2801) – 4 credits

Advanced financial reporting concepts are the focus of this course. Major topics include accounting for investments, current liabilities and contingencies, bonds and long-term notes, leases, income taxes, pensions, and shareholder’s equity. This course also includes an in-depth study of the statement of cash flows.

ACC 4012 Financial and Managerial Accounting (ACC 2411) – 3 credits

This course is an introduction to the preparation of financial statements for investors and managers and explores managerial accounting concepts used to support business decisions. Topics include income statement, balance sheet, cash flow statement, product costing methods, activity-based costing, cost-volume profit analysis, standard costing, budget preparation, and relevant costs analysis.

ACC 4050 Legal Issues for Public Accountants – 3 cr.

Professional accountants must be able to recognize relevant legal issues and how they relate to accounting and auditing. This course is designed to familiarize students with the various legal topics that accountants encounter on a regular basis, and to prepare students for the business law topics of the CPA examination. Emphasis is placed on legal topics, including business organizations, contracts, debtor-creditor relationships, securities law and regulation, and the Uniform Commercial Code.

ACC 4150 Governmental/Nonprofit Accounting (ACC 2801) – 3 cr.

In this course, students will study issues in municipal accounting, especially as relevant to city, state, and federal agencies with attention to bond financing, funds, and budgets. An overview of accounting for nonprofit organizations will also be presented. Microsoft Excel software is required for this class.

ACC 4400 Cost Accounting I (ACC 2801) – 3 cr.

This course covers the role of the management accountant in an organization. Emphasis is placed on planning and controlling operations and on supporting decision making. Specific topics include cost concepts, cost behavior, job-order and process costing systems, cost-volume-profit analysis, and variable costing. Microsoft Excel software is required for this class.

ACC 4410 Cost Accounting II (ACC 4400) – 3 cr.

This course covers advanced cost concepts used to support management decision making. Specific topics include activity-based costing, profit planning, standard costing and performance evaluation, flexible budgets, relevant cost analysis, segment reporting, and capital budgeting decisions. Microsoft Excel software is required for this class.

ACC 4550 Individual Taxation (ACC 2411) – 3 cr.

The focus of this course is on the study of personal federal income tax laws, forms, and reporting mechanisms, and their application to individual taxes. Topics to be covered will include: income and loss realization and recognition, capital gains and losses, exemptions, rates, gross income items, deductions of business expenses, employee expenses, and itemized deductions.

ACC 4650 Corporate Taxation (ACC 2411) – 3 cr.

Anticipating and understanding the tax consequences and implications of corporate entities is an essential part of accounting practice. This course covers various corporate transactions beginning with the formation and operation of the corporation and proceeding to other advanced topics, such as: capital structure, earnings and profits, dividend distributions, stock redemptions, liquidations, and re-organizations. Focus is on the tax aspects of “S” corporations, including formation, operating activities, distributions, and termination of an “S” corporation. Emphasis is placed on developing the student’s ability to identify and explain the tax consequences of various corporate transactions.

ACC 4700 Accounting Information Systems – 3 cr.

This course examines the design, operation, and control of accounting information systems. Emphasis is placed on transaction cycles and business processes, with a focus on the flow of financial transactions through the accounting information system. Internal control concepts and their application to the information systems are also considered. Microsoft Excel software is required for this class.

ACC 4720 Advanced Financial Accounting I (ACC 2801) – 3 cr.

This course provides an in-depth examination of accounting for business combinations. Emphasis is placed on direct acquisitions, preparation of consolidated financial statements, and miscellaneous topics related to business combinations. Microsoft Excel software is required for this class.

ACC 4750 Advanced Financial Accounting II (ACC 2801) – 3 cr.

This course covers international accounting issues and partnerships. The international accounting portion focuses on the international accounting environment and compares accounting principles of several countries. In the partnership portion, students examine the entire partnership cycle from formation to liquidation, and study the unique accounting principles associated with partnerships. Microsoft Excel software is required for this class.

ACC 4800 Internal Auditing – 3 cr.

This course provides a broad overview of internal auditing theory and internal controls. This encompasses the various purposes of internal auditing. Topics to be covered also include how to establish and review internal controls.

ACC 4810 Advanced Auditing (ACC 4800) – 3 cr.

This course is designed to deepen and broaden a student’s conceptual understanding of internal and external auditing. Auditing expertise will be developed by building upon the knowledge gained in the first internal auditing course. This course will prepare students to analyze contemporary auditing and assurance issues. The course will also include an overview of fraud examination and forensic auditing.

BAC 1000 Foundations in Undergraduate Studies – 1 cr.

This course prepares students to be successful in Cleary University’s undergraduate academic programs. Students learn how to use Cleary’s course management software, acquire a working knowledge of Cleary’s electronic research tools, are introduced to the university’s library services, and become familiar with Cleary’s academic policies and protocols. Students are introduced to APA style, document formatting, and tools used to enhance the on-line and blended learning experience. This on-line course is supplemented by an on-campus workshop to ensure mastery of the learning objectives. Successful completion of this course is an undergraduate degree requirement.

BAC 1010 Academic Communication, Technology, and Success Essentials – 3 cr.

This course is designed for first-time and transfer students with fewer than 40 semester credits. Cleary’s course technologies, electronic library, and research tools including the course management system (Moodle) are introduced. The academic skills required for college-level success are discussed, assessed, and practiced by setting personal, academic, and career goals. After course completion, students should gain the skills needed to become a successful learner.

BAC 3000 Business Research and Communication (upper division status) – 3 cr.

This course introduces the transfer student to academic research and resources as well as to business communications. Students learn how to use electronic resources to conduct research, analyze findings, and report results in formal academic written report. The research writing process is explained and used by students to write academic papers and business reports. Plagiarism and academic ethics are discussed and students learn how to properly acknowledge research sources using APA format. Students learn to make effective formal presentations for local and remote audiences.

BCS 4400 Technology and the Organization – 3 cr.

Today’s competitive business environment requires managers at all levels to understand the role technology plays in the organization. By challenging the paradigm of how students currently view the role of technology in the organization, the student is moved to view technology as a tool to gain competitive advantages in the marketplace.

BDA 3500 Business Analysis I (MTH 4400) – 3 cr.

Students in this course will build a foundation for becoming a business analyst. Additionally, students will begin to learn techniques for gathering information and producing business solutions. Students will also learn techniques for to communicate and assess the solutions.

BDA 3501 Business Analysis II (BDA 3500) – 3 cr.

This course further develops students to assume the role of a business analyst. Students will continue using software tools to gather information and produce solutions for business stakeholders.

BDA 4000 Strategic Data Analytics (MTH 4400) – 3 cr.

This course gives students an introduction to data analytics. Students will be introduced to the analytics framework, developing a unique analytics roadmap, and using analytics to make business decisions to plan for change. An emphasis is placed on ensuring students have the knowledge to help companies complete effectively. Students will examine all aspects of the data analytics framework and will be introduced to analysis tools and analytic programming languages. Basic understanding of statistical concepts is highly recommended for this course.
For more information: 1.800.686.1883 or www.cleary.edu Page 51

BDA 4010 Data Analytics Tools (BDA 4000) – 3 cr.

This course is the second course in data analytics. Students will continue to examine the role analytics play in the business environment. In addition, students will get more advanced practice using the various tools within the data analytics industry. Students will also learn to create and use various decision support techniques including decision trees, data modeling, and data mining. A working knowledge of Excel is highly recommended for this course.

BDA 4050 System Design Techniques – 3 cr.

In this course, students will begin to examine the design and development process of collaborative business systems. Students will get practice designing business solutions by analyzing ideal designs and constraints to determine the best possible solution. A variety of techniques for modeling, documenting, communicating, and validating the system design will be examined. All activities within the Planning and Analysis phases of the systems development life cycle (SDLC) will be reviewed.

BDA 4060 System Development Techniques (BDA 4050) – 3 cr.

This course builds on the systems design work completed in the previous course (BDA 4050). Students will review all activities within the Design and Implementation phases of the systems development cycle (SDLC).

CAR 2000 Business Career Planning – 2 cr.

This course will guide students through the processes of self-assessment, career exploration, and job-search strategies. Students will integrate information gained in the class to select a business major, set career goals, create a corresponding career path, and write targeted résumés. The use of the Internet and other technologies for career development will be emphasized.

CAR 2010 Career Exploration Independent Study – 0.5-2 cr.

Students in this course develop an independent learning plan with their instructor to achieve outcomes in the area of career exploration. Topics may include: resume writing, on-line job search strategies, interview techniques, or career advancement negotiations. Students may only register for this course with the permission of their advisor and department chair.

CAS 1100 Google Applications for Business – 2 cr.

There is a growing demand for business professionals to incorporate Google Applications in their daily lives and this course will prepare students to hit the ground running. Students will practice a variety of collaborative applications available through Google. Emphasis will be placed on how the Google applications are being used in virtual business team settings.

CAS 1500 Microsoft Office Applications – 3 cr.

This course offers an overview of the primary Microsoft Office Applications: Word, Excel and PowerPoint. Students will focus on features that will be beneficial for future academic and professional endeavors. Access to Microsoft Word, Excel, and PowerPoint required (2013 recommended).

COM 1000 Introduction to Communication Theory – 3 cr.

Course introduces students to communication theories and principles including the communication process, perception, verbal and nonverbal communication and listening. Students will examine the role of communication in interpersonal, small groups, public and organizations settings. The impact of new technologies and trends relating to the communication process will be explored.

COM 1001 Producing Multimedia Presentations – 2 cr.

Multimedia presentations differ from the traditional PowerPoint format in that it contains some form of video or sound. In this course, students will enhance the quality and effectiveness of their presentations for the workplace or within the classroom using a variety of multimedia technologies such as Prezi, Jing, Animoto and SlideShare. This technical course covers how to use digital tools to incorporate graphics, animation, video, audio, and linking. On-line presentation sharing and storing sites will also be covered.

COM 1500 Adobe Creative Suite Lab – 3 cr.

Students and professionals will learn to design effective print, Web and digital communications in a computer lab setting. Students will be introduced to Adobe’s Creative Suite including Adobe’s InDesign, Illustrator, Dreamweaver, Photoshop and an overview of Flash. Course covers basic design layout; drawing and altering vector images; using color, gradient mesh, patterns, transparency, font types; enhancing and correcting digital photos, layer basics, masking, compositing and preparing files for the web or mobile.

COM 2400 Speech and Presentation Techniques – 3 cr.

This course introduces oral presentation and the principles of effective public speaking. The main objective is to help students develop confidence as they learn, not only how to formulate their thoughts quickly, but also how to research and orally deliver a well-organized engaging speech. Speeches delivered during this course could include impromptu, elevator, sequence/demonstration, informational, and expository.

COM 2500 Multimedia Writing – 3 cr.

This course is designed to help students practice professional writing skills. Students will receive instruction and practice writing for multimedia communications such as blogs, e-mails, Web sites, social media networks, public relations, video, etc.

COM 2510 Multimedia Design – 3 cr.

Course develops the skills needed to design and produce visual communications using software applications, design principles, Web content, and sound and video production. Students gain hands-on experience producing content for print, social media, Web and mobile platforms using software and technical equipment (both Windows and MAC platforms) commonly found in business environments.

COM 3010 Communication in the Digital Age – 3 cr.

Students will use case studies and personal observations to evaluate different digital media forms and practice. On-line consumer behavior and trends as well as a communication using a global perspective will be examined. Students will perform a digital media audit and debate the ethical, legal and social ramifications of digital media and business communications.

COM 3020 Advertising, Promotions and Public Relations – 3 cr.

This course covers the applications of display and search advertising, and creating, influencing and managing on-line communities. Special focus will be on public relations and influencing the external and internal publics including the news media, internal and external customers and crisis management. Google Adwords, mobile and video advertised will be covered giving students the framework necessary to pass Google Adwords certification exams.

COM 4010 SEO Strategies and Metrics – 3 cr.

Students will gain an understanding of how search engines work and the strategies behind search engine optimization. In addition, students will learn the importance of Web metrics and gain exposure to hyperlink, web traffic and web server log analysis. Special focus will be given to Google Analytics and common metrics used in SEO, social media, mobile and on-line advertising.

COM 4020 Digital Media Campaigns – 3 cr.

Students will review the strategies and techniques to integrate digital marketing concepts in preparation of the Google On-line Marketing Challenge. Students will then develop an on-line marketing campaign for a business or nonprofit using Google AdWords and Google+ while competing with students across the world while enrolled in this course.
For more information: 1.800.686.1883 or www.cleary.edu Page 53

COM 4100 Global Business Communications – 3 cr.

The course is designed to strengthen interpersonal, team building, and presentation skills within a global workplace. Students will learn to think globally and consider communication and/or cultural situations from different viewpoints and perspectives. Using case studies and ethical scenarios, students will discuss how communication models, processes, and techniques are being used in today’s global companies. Students should use a global perspective to choose a communication strategy, create a message, coordinate with a group and deliver the message.

ECO 2500 Macroeconomics – 3 cr.

National and international economic policies have powerful and direct effects on business operations. Business fluctuations, inflation, unemployment, monetary and fiscal policies, and international trade are discussed in the course.

ECO 2600 Microeconomics (ECO 2500) – 3 cr.

Focusing on the firm as the basic unit of the economy, this course explores supply and demand, market forces, cost and profit, and the different industry types within which firms operate.

ECO 3200 Managerial Economics (ECO 2500) – 3 cr.

This course provides a managerial viewpoint of macro- and microeconomic concepts that shape business environments. Macroeconomic topics include national accounts and income determination; monetary and fiscal policy; Federal Reserve System; and employment, inflation, and growth. Microeconomic topics include market structure, price theory, and supply and demand. The emphasis in this course is the business manager’s viewpoint, building an understanding of the relationship of economic theory to management practice and decision making.

ECO 4410 International Economics, Finance, and Banking – 3 cr.

This course examines the international aspects of corporate finance and investing. Topics include balance of payments, international indebtedness, foreign exchange rates, risk, hedging, and interest arbitrage, international money and capital markets, policy coordination, and international banking & financing. The basic concepts and theories of comparative political and economic theory, political culture, ideology, globalization, government policy, the role of NGOs (nonprofit government organizations) and international economic development will be explored.

ENG 1010 Literacy Skills Development – 3 cr.

This course is designed to prepare students for college-level reading and writing. Topics covered include reading comprehension techniques, vocabulary development strategies, fundamental writing skills development, and other basic literacy proficiencies. Development of writing and grammar skills is addressed, emphasizing practice in punctuation, parts of speech, syntax, usage, and sentence construction.

ENG 1600 Business Composition (ENG 1010 or equivalent) – 3 cr.

Students will acquire writing skills necessary to prepare for advanced business courses. Students start at a fundamental level, beginning with an introduction to writing, moving on to writing strategies, and concluding with methods of development. This course presents writing as a means of exploring, developing, confirming, and communicating ideas. Students will apply the basic principles of language structure and become more familiar with APA documentation.

ENG 1700 Business Writing – 3 cr.

This course is a study of the theory and practice of communication as it relates to influencing attitude and behavioral change. The courses begins by presenting a historical overview of persuasive theory from its classical beginnings and progresses to analyzing persuasive strategies and their use by contemporary practitioners. Examples for analysis are taken from advertising, public relations, religion, sales, politics, and propaganda. Students will also practice writing letters, proposals, memos, technical reports, and intercultural messages.

ENT 1850 Entrepreneurship and the Small Business (MGT 1500) – 3 cr.

This course is a practical study of the processes and essential skills required in small and start-up businesses. Emphasis will be placed on the opportunities and problems faced by entrepreneurs in meeting competition, purchasing, selling, staffing, and financing an independent business. This course will prepare students for developing a business plan.

ENT 2000 Startup Seminar I (MGT 1500) – 2 cr.

This course is uniquely immersive educational experience designed to simulate the rigors of starting a business. Students also strengthen their capacity to explain and articulate ideas. The course culminates in a dynamic pitch presentation to a panel of experts.

ENT 2100 Startup Seminar II (ENT 2000) – 2 cr.

This course builds on the immersive educational experience provided in ENT 2000. Students rapidly simulate the development of companies that operate on a global scale. The course culminates in a dynamic pitch presentation to panel of experts.

ENT 4000 Entrepreneurship – 3 cr.

Students will study the importance of entrepreneurship in the U.S. economy. They will also learn the steps for establishing a successful business start-up and for securing the necessary funding. To remain competitive, the start-up must operate more efficiently, while satisfying a constantly rising expectation of quality and service. This class explores strategic issues as the foundation for the survival and prosperity of the start-up business.

ENT 4050 Creativity and Innovation – 3 cr.

Creativity, innovation, and risk taking are essential to the success of the entrepreneur. This class will aid students in unlocking their inner potential and focus on “thinking outside the box”. Students will also learn strategies for dealing with rejection and negativity.

ENT 4100 Marketing the New Business (ENT 4000) – 3 cr.

The class centers on designing an effective marketing plan for the start-up business. Students will isolate and create a written plan for a specific product, price, place, and promotion – the 4 Ps – for their businesses. This course introduces the elements of marketing research: problem definition, survey design, and statistical analysis to aid decision making. Examination of buyer behavior, motivation, and market potential estimating techniques will also be studied.

ENT 4200 Technology Entrepreneurship – 3 cr.

This course introduces the basics of high growth entrepreneurship in which technology is used to scale business ideas to capture large audiences. Students will explore important concepts such as resource gathering, minimum viable products and A/B testing through practice. Students will work in teams to create, launch and validate tech-based business models with real potential customers

ENT 4300 New Business Finance (ACC 4012, FIN 4000) – 3 cr.

Financing the start-up business is a significant challenge. Students will receive foundation information regarding important concepts, issues, and tools needed to effectively finance and fiscally manage a business organization. Emphasis will be placed on establishing realistic start-up costs, financial planning and control, and cash flow analysis.

ENT 4500 Entrepreneurship Discovery – 3 cr.

The learning model for Entrepreneurship Discovery involves learning by doing. The experiential learning outcomes result from shadowing a successful entrepreneur within the student’s community.
The interactive case studies and exercises, visits to the local business incubators, and attendance at local business development seminars enhance student learning. The student and the faculty mentor will custom design this course to meet the specific student needs.

FIN 1750 Personal Finance – 3 cr.

This course is an introduction to personal financial planning. Basics of stocks, bonds, annuities, 401(k) plans, mutual funds, and estate planning will be discussed.

FIN 2000 Introduction to Business Finance (CAS 1500) – 3 cr.

Students will understand financial terms, financial statements, and financial ratios, and how they affect the operations of a business corporation. This course is meant to be an introduction to finance and accounting for all students who may have budget and profit and loss responsibilities, and intend to contribute to the financial success of their companies. This is a basic finance course for students aspiring to be entrepreneurs and non-financial professionals.

FIN 4000 Financial Management (FIN 2000 and MTH 3440) – 3 cr.

Selected topics in both the financial and managerial aspects of financial management for business organizations are studied with the intention of providing a survey of important concepts, issues, tools, and vocabulary that administrators need to effectively manage a business organization. Students will learn how managers and investors use financial statements in order to meet their financial objectives. The goals of the financial manager, the trade-off between risk and return, and the time value of money will be explained. The application of these basic concepts to the valuation of bonds and stocks, capital budgeting problems, and the process for determining capital structure will also be emphasized.

FIN 4010 Corporate Finance (FIN 2000 and MTH 4400) – 3 cr.

This course provides an introduction to the theory and methods of corporate finance. The course will focus on the following topics: the time value of money and capital budgeting techniques, uncertainty and the trade-off between risk and return, security market efficiency, optimal capital structure, and dividend policy decisions.

FIN 4125 Investment and Portfolio Management – 3 cr.

Emphasis in this course is on understanding the financial markets, how securities are traded, the efficient market theory, and the valuation of stocks and bonds. Modern portfolio theories, investment performance under different risk scenarios, and derivative securities such as options and futures will also be discussed.

FIN 4351 Financial Markets and Institutions – 3 cr.

This course explores the role of financial institutions and markets in the business environment. Topics covered include: term structure of interest rates, interest rate theories, the role of the Federal Reserve systems in the economy, commercial banks, investment banks, insurance companies, government regulations of banking and non-banking industry.

FIN 4750 Advanced Corporate Finance (FIN 4010) – 3 cr.

This course studies the major decision-making areas of managerial finance and selected topics in financial theory. Topics introduced in Corporate Finance (FIN 401), such as the cost of capital, capital structure, and dividend policy, will be covered in more detail. Additional topics addressed in the course include lease financing, mergers and acquisitions, corporate reorganization, financial planning, and working capital management.

HCM 3000 Introduction to Health Care Management – 3 cr.

This course examines a wide variety of health care settings, from hospitals to nursing homes and clinics, and will provide an introduction to medical terminology and the important issues in health care management, including human resource practice and health policy. This course is designed for the student who has no relevant health care industry work experience and intends to earn a BBA in Health Care Management or MBA in Health Care Leadership. It also serves as an introduction to this field for students who may have an interest in Health Care Management.

HCM 4000 Quality Management in Heath Care (HCM 3000 or equivalent) – 3 cr.

This course surveys institutions, attitudes, and behaviors related to the quality of health care in the United States. Topics include quality planning, safety, benchmarking, clinical research, and data collection methodologies, with emphasis on Lean Six Sigma and Malcom Baldrige quality initiatives.

HCM 4100 Legal Issues in Health Care (HCM 4000) – 3 cr.

The focus of this course is on the regulatory environment of health care including HIPAA, COBRA, Medicaid, Medicare, medical malpractice, and health care reform measures, as well as ethical theory and practice applications for the health care profession. The student will analyze trends in public policy and politics, and use case studies that focus on regulatory and ethical issues that a health care professional will confront.

HCM 4200 Health Care Business and Policy (HCM 3000 or equivalent) – 3 cr.

Strongly current events driven, this class focuses on such topics as access to care, cost containment, health benefit plans, health economics, utilization review, disease management, information technology, medical technology, fraud and abuse, transparency of performance, pharmacology, and health care reform. The impact of these topics on the business of health care will be studied.

HCM 4300 Marketing Health Care Services (HCM 3000 or equivalent) – 3 cr.

This course studies the issues facing health care marketers, including e-health, direct-to-consumer marketing, legislative developments, health care ROI, customer-driven health care, competition, and database marketing. Students will learn about various aspects of marketing through case analyses, development of a health care business marketing plan, and active classroom discussions.

HCM 4400 Health Care Informatics (HCM 3000 or equivalent) – 3 cr.

This course provides the student with an understanding of health information technology and how it is designed to support clinical and managerial decision making in health care. Emphasis will be placed on the collection, storage, retrieval, and communication of data, as well as information safeguards, ethical and legal issues, and patient safety and quality of care issues that relate to data storage and transmission. Electronic medical records and basic hardware and software concepts are addressed, including the impact this technology will have on patient care.

HLW 1000 Personal Health and Wellness – 3 cr.

Achieving optimal mental and physical health is the focus of this survey course. Special emphasis is placed upon the relationships among proper nutrition, fitness, and stress management. The highly interactive class sessions give students hands-on practice in acquiring the knowledge and skills that will promote a lifetime of wellness.

HLW 1001 Nutrition Today – 1 cr.

This course introduces students to basic nutritional concepts to achieve a healthier lifestyle or to incorporate into a fitness program. Students will begin the class setting personal fitness or nutritional goals and apply concepts throughout the course in efforts to reach his or her goal. Course topics include the basics of fueling your body, caloric expenditures versus intake, and Basal Metabolic Rate (BMR). Current nutritional and fitness on-line tools and apps will also be examined.

HRM 4210 Human Resource Management – 3 cr.

This course analyzes the systems and processes for providing and maintaining productive human resources in an organization. The strategic role of human resource management in enhancing organizational capabilities will be examined along with other human resource management functions including recruiting, selecting, and training employees. Additional topics include performance management, compensation, labor relations, and health and safety issues.

HRM 4350 Human Resources Law – 3 cr.

This course focuses on the ever-changing legal landscape of Human Resources and covers statutory and case law with emphasis on the Title VII Civil Rights Act, Equal Pay Act, Age Discrimination in Employment Act, Rehabilitation Act of 1973, National Labor Relations Act as amended, FLSA, minimum wage, overtime provisions, case law addressing harassment in the workplace, employment at will, conflict of interest, verbal contracts, and employee handbooks.
For more information: 1.800.686.1883 or www.cleary.edu Page 57

HRM 4450 International Human Resources Management – 3 cr.

Students will discover human resources practices in the international business arena. The course addresses human resources strategies and practices to increase multinational organizational effectiveness and efficiency, and compliance challenges faced by human resources professionals in global companies.

HRM 4500 Training and Development for Human Resource Professionals – 3 cr.

This course examines the role of training and development in enhancing the competencies and organizational value of employees and management staff. Students design training programs using needs assessment, writing training objectives, designing training delivery, and evaluating the results of training against best practices. E-learning and other technology enhancements in training methods for employees and managers are evaluated. Students explore career development systems and organizational succession planning aimed at increasing employee retention and satisfaction. Students work individually and in teams to complete projects that apply theories learned in the course.

HRM 4600 Compensation and Performance Management Systems – 3 cr.

This course analyzes the strategic components of pay structures and reward systems and their impact on a variety of organizational outcomes such as employee motivation and satisfaction, employee recruitment and retention, individual productivity, and organizational performance. Performance management systems are evaluated, including consideration of methods of appraisal, comparison of performance, evaluation systems, and the use of technology in performance rating. Performance feedback methods are also examined, including the use of multi-raters and other performance review systems.

HRM 4700 Organizational Staffing Principles and Practices – 3 cr.

This course analyzes the strategic functions of organizational staffing as they relate to organizational planning, internal and external recruitment, technology-based recruitment, and retaining employees. Best practices in recruitment making use of technology are evaluated for securing qualified applicants. Students explore current techniques in employee selection, including development of selection criteria, attracting successful applicants, and applying an effective selection and hiring process. Theories learned in this course are applied through team project assignments.

HUM 1000 Arthur Secunda Art Appreciation – 1 cr.

Students taking this course will gain an appreciation and knowledge of the artwork in the Arthur Secunda Museum at Cleary University. Upon completion, students will understand constructivist interpretation of art, the creativity and innovation connection between art and business, and the design techniques that made Secunda an internationally renowned artist. Students enrolled in this course will be required to spend some class time in the Museum galleries.

HUM 1500 Art History and Culture – 3 cr.

This survey course traces and examines intellectual development as expressed through the arts. Cultural and artistic traditions from the 1400s through present day will be explored, with emphasis on the effect that the arts, culture, and history have on each other.

HUM 2180 Cross-Cultural Communication – 3 cr.

This is an introductory cross-cultural communication course. Business is increasingly global in nature, with international partnerships as a common feature. An understanding of cultural differences is a crucial element of success in this environment. Students examine cross-cultural concepts and theories and apply them to business scenarios.

HUM 2400 Survey of American History – 3 cr.

This course examines the history of the United States from the colonial period to the present. It addresses American ideals and values and the institutions that have shaped the American experience. It provides both a historical and a cultural perspective.

HUM 2500 American Civil War and Reconstruction – 3 cr.

This course examines the cultural, economic, political, and military aspects of the American Civil War and Reconstruction, and the ongoing legacy of those events. Particular emphasis is given to examining and evaluating shifting cultural traditions regarding death, “contested” and “conflicted “ memory, civil rights, and racial attitudes.

INT 0001-0003 Internship 1-3 – 1-3 cr.

This internship allows the student to learn directly from the work environment through a work placement on the University campus, or off-campus with a nonprofit, governmental, or business organization. Learning outcomes are based on a combination of the student’s degree program and professional goals, and are individualized cooperatively through the Director of Career Services and Placement, the host organization’s supervisor, and the student.

LAN 1990 World Languages – 2 cr.

This course utilizes the highly acclaimed Rosetta Stone Learning System to enable students to achieve conversational mastery of a foreign language delivered on-line in the Moodle classroom. Students learn using a fully-interactive immersion process that asks the learner to indicate comprehension of the new language and provides immediate feedback. Students may select from the following languages: Arabic, Chinese (Mandarin), Dari, Dutch, Filipino (Tagalog), French, German, Greek, Hebrew, Hindi, Indonesian, Irish, Italian, Japanese, Korean, Latin, Pashto, Persian (Farsi), Polish, Portuguese (Brazil), Russian, Spanish (Latin America), Spanish (Spain), Swahili, Swedish, Turkish, Urdu, and Vietnamese. Additional requirements include a Windows 2.33 GHz or faster x86-compatible processor, Intel Atom 1.6 GHz or faster processer for NetBooks, or Mac Inter Core Duo 1.5 GHz or faster processor, 1 GB RAM or more, 1024 x 768 display resolution, high-speed Internet connection (at least 768 Kbps), Adobe Flash Player version 10.3 or greater, and a USB headset with microphone. This course can be repeated to earn credit for an additional language or an additional level in the same language.

LAW 3200 Business Ethics and Legal Issues – 3 cr.

This course provides an understanding of the body of legal principles that governs the structure and conduct of business organizations. This survey course covers such topics as the legal environment of business, regulatory environments affecting business, business-to-business relationships, and business ethics and social responsibility.

MGT 1500 Introduction to Business – 3 cr.

This course gives students an introduction to business, and discusses the main areas of businesses of any size, the ways they interrelate to create the total organization.

MGT 1600 Introduction to Management – 3 cr.

The essential management functions and their application to business are surveyed, including planning, organizing, staffing, directing, and controlling.

MGT 2200 Management Using Teams (MGT 1600) – 3 cr.

Increasingly, the management of organizations requires the use of highly effective teams of employees for decision making. Organizational culture issues are explored, as are techniques for making sound decisions. Students apply these concepts by working on a team project.

MGT 3400 Managing Projects and Processes in Organizations – 3 cr.

(upper division status)
This course is designed to provide basic project management skills with a strong emphasis on issues and problems associated with delivering successful application projects. The course will address the particular issues encountered in handling projects and will offer students methods, techniques, and hands-on experience in dealing with successful project completion.
For more information: 1.800.686.1883 or www.cleary.edu Page 59

MGT 4000 Management Skills Seminar – 3 cr.

This course provides students with the tools to successfully inspire, empower, and develop people. Students will learn advanced skills in planning, organizing, leading, and controlling individuals and teams. Skill development topics such as meeting facilitation, communication, conflict management, and stress and time management will be studied. Current trends will be featured.

MGT 4120 Leadership and Teams – 3 cr.

This course will cover the leadership process and how it will influence the output of teams. The course will serve as a guideline for increasing the productivity and creativity of teams while at the same time decreasing conflict. Part of the focus will be on understanding, valuing, and maximizing the effectiveness of a diverse workforce.

MGT 4200 International Business – 3 cr.

This course stresses the synergy/connection between environment and culture, and the strategy and functions of business management. It further provides an overview of the functions of business in an international context. Basic economic principles are studied in international markets, including micro- and macroeconomics, fiscal and monetary policies, and banking. Factors affecting foreign trade and multinational business especially the various social, political, technical, and economic complexities of doing business in foreign countries are explored

MGT 4250 Negotiations – 3 cr.

This course will focus on the art and science of negotiations. Students will learn the nuances of assessment and preparation for negotiations as well as building trust and relationships. Strategies for improving creative thinking and influencing skills will be studied as well as strategies for dealing with various types of business negotiations.

MGT 4610 International Law and Risk Management – 3 cr.

The focus of this course is to provide the manager with the necessary skills to formulate and execute the best possible response to a wide range of emergencies and disasters. Students will apply proactive planning and strategy as well as the reactive steps for crisis management in order to secure the enterprise and maintain organizational continuity. All elements of country risk will be presented. Application of strategies will include development of a preparedness plan, assessment and mitigation, identification of factors that will ensure an organized crisis recovery, and development of an international continuity plan.

MGT 4710 Strategy and the Multinational Enterprise – 3 cr.

This final integrative course focuses on the basic international business functions through strategic management principles and processes. Comprehensive case studies analyze global competition in a complex changing environment. Sustainability, competitive advantage, and strategy formulation and implementation are addressed. The role of government and its relationships with the multi-national business enterprise will be explored.

MGT 4790 Management Policy – 3 cr.

This course provides the student with a comprehensive opportunity to exercise senior management business judgment in a complex case study environment, both individually and as a member of a senior management team. This course will integrate technical skills and management theories learned previously in the program. Written case studies will be used to focus on management policy and decision making.

MKT 1500 Enterprise Marketing – 3 cr.

This course provides a survey of fundamental principles and practices of marketing. Conceptual issues and the implementation of marketing principles to specific private sector business situations will be covered. Classroom activities will focus on the fundamental aspects of marketing functions, theory, and strategy. These activities include the analysis of marketing opportunities, marketing research and forecasting, market segmentation, consumer behavior, product planning, pricing strategies, distribution planning, communication methods, ethical issues, and the role of marketing within business organizations.

MKT 2000 Digital Marketing (MKT 1500) – 3 cr.

This course examines the impact of the digital age has had on traditional marketing principles. Students will develop strategies to market to on-line customers using social media, content marketing, interactive marketing, search engine optimization, e-mail campaigns, and customer relationship management. Students will be exposed to Web site design, social media, e-mail software packages, and other digital tools.

MKT 2500 Personal Selling (MKT 1500) – 3 cr.

Personal selling in today’s business climate focuses on the role of the salesperson as a consultant to customers, which involves building strong relationships that are based on professionalism and confidence. Students will understand the personal selling process, including prospecting, planning sales calls, giving presentations and demonstrations, negotiating, closing the sale, and following-up processes that ensure customer satisfaction and loyalty. Communicating with customers in organizational markets, strategic understanding of customer needs, and time management will also be addressed.

MKT 4150 Interactive Marketing (MKT 1500) – 3 cr.

This course explores how interactive marketing theories and activities attract, convert, and engage customers. Students will learn how marketers generate and convert customers using Web sites, on-line advertising, social media, interactive direct marketing, and content marketing as well as retaining customers by strengthening relationships and providing superior customer service.

MKT 4200 Market Intelligence – 3 cr.

This course outlines the process of acquiring and analyzing information in order to understand markets for both existing and potential customers. In addition, students will be introduced to methodologies that determine the current and future needs and preferences, attitudes, and behavior of the market, and assess changes in the business environment that may affect the size and nature of the market in the future. Market intelligence techniques examined include product testing, industry intelligence, Web-based product research, trade shows, channels, and qualitative methods (small focus groups and personal interviews).

MKT 4340 Marketing Research and Relationship Marketing (MTH 3440) – 3 cr.

Principles, approaches, and everyday utilization of marketing research in business to build customer loyalty and manage customer relationships are the foci of this course. Students will learn how to shape research questions around marketing issues, and to develop and implement a research design to address their research questions.

MKT 4350 Social Media Theory and Practice – 3 cr.

This course examines popular social networking channels including social media platforms, mobile, and video. Students will use case studies to evaluate social media theories and social media strategies. Additionally, students will actively develop content for media channels such as Facebook, Twitter, Instagram, etc.

MKT 4400 Marketing Metrics (MTH 3440) – 3 cr.

This course will introduce the student to useful and meaningful metrics that help marketers track how well their marketing objectives are being met. Metrics include customer retention, promotional and public relations, awareness levels, purchase-decision drivers, cost of customer acquisition, market share, and return on investment of marketing programs. Students will learn how to precisely define the kinds of results that they need to measure, how to assess the dollar value of a result, how to track actual results, and how to utilize this information to the firm’s benefit.

MKT 4510 International Marketing – 3 cr.

In this course, students will examine cultural, economic, and political factors affecting marketing practices worldwide. The focus will include adapting marketing strategies of domestic marketers and making these unique to international markets. Marketing strategies of international firms and government policy will also be examined.

MKT 4700 Global Supply Chain Management – 3 cr.

Marketing channels are systems of interrelated organizations that are engaged in making goods and services available for consumption by end users. Topics covered include government policy as it relates to logistics, the global logistics environment, ocean and air transportation, intermediaries, documentation, insurance, exporting, and importing. Current trends in globalization, the role of logistics, and transportation organizations in the global supply chain process will be evaluated.

MKT 4800 Consumer Behavior – 3 cr.

This course examines psychological theory and its application to marketing. This theory focuses on consumer perceptions, attitudes, intentions, and behavior, and the effect on the marketing effort. Emphasis is placed on theoretical and practical implications, including professional selling.

MTH 1010 Math Skills Development – 2 cr.

This course is designed to prepare students for basic math competency. Topics covered include fundamental operations with whole numbers, fractions, decimals, percentages, proportions, graphs, and introductory algebraic skills.

MTH 1700 Elementary Algebra (MTH 1010) – 3 cr.

This course in algebra involves the use of numeric expression and a logical sequence of thought. Topics include real numbers, variable expressions, solving linear and quadratic equations, and inequalities. Emphasis is placed on real-world and business applications.

MTH 1800 Introduction to Business Statistics (MTH 1700 and CAS 1500) – 3 cr.

The ability of students to enhance their capacity to gather and analyze meaningful data using a variety of statistical techniques is essential to business success. Topics include graphical and numerical descriptive methods for describing data, such as frequency distributions, measures of central tendency, and dispersion. Microsoft Excel is required, including Excel Add-Ins.

MTH 3440 Quantitative Business Analysis (MTH 1800 and CAS 1500) – 3 cr.

This course provides a comprehensive coverage of the critical thinking skills used in statistical analysis. Areas of study include probability, random variables, discrete and continuous distributions, hypothesis testing, confidence intervals, correlation, and regression. Microsoft Excel is required, including Excel Add-Ins.

MTH 4400 Statistics for Financial Economics (MTH 1800 and CAS 1500) – 3 cr.

This course is designed for finance and accounting students. It integrates concepts from finance and economics to demonstrate the use of statistics in the real world of business. The course emphasizes statistical applications to finance, accounting, and business. Topics taught include descriptive statistics, probability theory, distributions, correlation, and regression. Microsoft Excel is required, including Excel Add-Ins.

OPM 4000 Operations Management – 3 cr.

This course provides an overview of key operational issues and processes used in both service and manufacturing organizations. It also reviews the basic analytical methodologies and tools used to manage the production process. Using case studies, students will be exposed to a variety of business and industry models that illustrate the linkages between the inputs brought into the organization and the resultant products and/or services offered to customers.

PHL 1100 Logic and Problem Solving – 3 cr.

This course offers an introduction to the nature of logic and studies the role of language, emotions, and reasoning in arguments. It also examines the influence of fallacies as barriers to logic and the role of inductive and deductive reasoning. Students learn to analyze and debate current controversial issues objectively applying the principles and criteria of logical thought.

PHL 2400 Business Ethics – 3 cr.

Relying on case studies to illustrate the complex management issues involved, this course explores the ethical dilemmas that managers frequently face in daily business operations. Students develop a personal system of management values that includes ethical considerations in business decision making. Application is made to current ethical challenges facing business.

PJT 4910 Professional Project I – 3 cr.

This course allows a student to complete an individualized project on a topic selected and planned with the faculty mentor. Preference is given to selecting topics that solve problems or make contributions for the students’ employers by applying business concepts students learned in their majors. Project types may include: a new venture or product plan, a process or product improvement, or an analysis of a significant workplace problem. PJT 4910 is designed to complete five important goals: (1) identify the problem statement or topic, (2) write the problem (topic) description, (3) write the project plan, (4) begin the literature review, and, (5) plan and begin gathering information or data needed to support project development. Some project types will follow different goals that the faculty mentor and student will create. The student and the mentor engage in discussions regarding possible topics for the Professional Project. The discussions should focus on the background experiences and academic major of the student. Upon selection of a topic, discussions shift to the mechanics of constructing the series of drafts that lead to the final document required for PJT 4910. PJT 4910 is a required class. Students must earn a final grade of C or better to move to PJT 4920.

PJT 4920 Professional Project II (PJT 4910 with a grade of C or higher) – 3 cr.

PJT 4920 builds upon the work completed in PJT 4910 and involves data analysis, evaluation of alternatives, development of recommendations, and writing the project report. The student begins to present the results/findings of the research conducted. A draft of all inferences made from the data is presented, as are any charts and/or tables that support those inferences. PJT 4920 will address two important goals: (1) interpret and discuss the findings of the research, and (2) understand and apply recommendations and conclusions to the quantitative research. Successful completion of PJT 4920 requires a C grade or higher.

PLS 1100 Geopolitical Foundations – 3 cr.

This course introduces students to the geographical, political, and social forces that can affect economic activity. The focus is on issues that have not only global ramifications, but that also affect the average American family on a daily basis. Students leave this class with a heightened understanding of our increasingly interconnected world.

PLS 2200 Federal Government and Business – 3 cr.

This course concentrates on the principles and operations of the federal government with an emphasis on the U.S. Constitution and executive, legislative, and judicial branches. Political processes and the regulatory environment in which businesses operate are studied. Current events as they relate politically to the functioning of government are examined.

PMG 2000 Project Management – 3 cr.

This course introduces project management and draws from A Guide to Project Management Body of Knowledge. Topics include an overview of the phases of the project, the roles and responsibilities of the project management, the project plan, tools and techniques for managing projects, and the project closure process. Microsoft Project will be introduced and is required for this course.

PSY 1100 Fundamentals of Psychology – 3 cr.

This course provides an overview of psychological development, learning, motivation, perception, personality, and other foundational elements key to understanding human behavior. Classic and modern theories of psychology are studied. Students are able to immediately apply what they learn to their personal and professional lives.

PSY 2100 Abnormal Psychology (PSY 1100) – 3 cr.

This course covers the fundamentals of psychology and abnormal behavior. The focus will be on personality disorders and their symptomatology, as well as exploration of the theories that underlie their development.

QTY 4320 Quality Management – 3 cr.

This course will explore the interaction of quality theory and classic management theory. Students will learn how organizations use quality practices and policies in normal operations. Participants will familiarize themselves with the history and philosophy of quality and its practical application in business, industry, education, health care, and government. Different approaches to performance improvement, including models and standards, will be explored. Students will demonstrate the ability to apply these theories to improve organizational performance. The content of this course is based on materials for individuals preparing to take the ASQ Manager of Quality/Organizational Excellence Certification Examination.

SEM 3150 Sports and Event Planning – 3 cr.

The purpose of this course is to introduce students, who may be interested in a career in the sports or event industry, to industry terminology and to the general business environment. Students will examine core management principles, explore internship opportunities, and the unique challenges of a career in sports and event management.

SEM 3170 Sports/Event Site Selection and Management – 3 cr.

This course addresses the elements of successfully matching the site with function and purpose, and teaches the student how to manage the logistics of a successful event. Site selection and site management, both critical elements of a successful gathering, will be addressed in this course. Planning for and managing the unexpected including weather, strikes, and medical emergencies is also an essential element of successful event management and will be covered in this course.

SEM 3190 Sports/Event Food and Beverage Management – 3 cr.

This course covers all aspects of food and beverage management including terminology and standard practices. Students learn how food and beverage activities are a critical aspect of successful sporting and other event planning.

SEM 4100 Sports/Event Marketing, Promotion, and Public Relations – 3 cr.

This course explores the concepts and tools used to promote and market a successful event. An effective event marketing strategy, including timing and evaluation component, is developed. This course applies contemporary principals of strategic marketing to event management.

SEM 4300 Sports/Event Financial Management – 3 cr.

The budget is a major criterion for planning any event. The course covers the topics including factors that influence budget, including: the budgeting process, variance analysis, cost containment, financial controls, taxes and tips.

SEM 4400 Sports and Event Law – 3 cr.

Students will examine the legal issues surrounding and governing international sports and events. This course will dive into legal topics such as contracts, torts, labor/employment law, health and safety, intellectual property rights, social media concerns, and Title IX and gender issues.

SEM 4500 Sport/Event Negotiations, Contracts, and Risk Management – 3 cr.

Effective planning can and does reduce risk. Students learn how to prepare an RFP for an event to help select the best site for specific events. The most negotiable items during the contracting process as well as the expectation of the site hosting the event are identified.

SOC 1100 Fundamentals of Sociology – 3 cr.

This course explores factors that shape a society and influence group behavior. The effects of social systems and societal change upon the individual are examined. Understanding these dynamics furnishes students with valuable perspective as they advance in their degree program and enter the workforce.

STR 4500 Strategic Management – 3 cr.

This course provides the student understand how businesses develop and execute strategy. The course covers issues such as the differentiation of strategy versus operational efficiency, strategic positioning, the role of disruptive innovation, the importance of rapid decision cycles and the concept of red-ocean and blue-ocean strategy.

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