Howell, MI – August 1, 2024 – Cleary University is proud to announce the launch of its new Bachelor of Business Administration (BBA) program with a major concentration in Media Production Management, developed in collaboration with Wayne Media Group in Brighton. This pioneering program is designed to equip students with the skills and knowledge needed to excel in the dynamic field of media production.
“Our partnership with Wayne Media Group allows us to provide a unique educational experience that blends business acumen with creative media production skills. This program will empower our students to become leaders in an industry that is constantly evolving,” said Alan Drimmer, President and CEO of Cleary University.
The Media Production Management concentration focuses on both the creative and managerial aspects of media production. Students will gain hands-on experience in creating and managing audio and video content, with an emphasis on storytelling, project management, and the use of industry-standard tools and technologies.
“At Wayne Media Group, we believe in the power of storytelling and its impact on businesses and communities. Partnering with Cleary University allows us to shape the next generation of media professionals who will drive innovation and excellence in the field,” said Rob Johnson, Founder and CEO of Wayne Media Group.
Program Highlights:
- Storytelling for Professional Communications: Students will learn to apply storytelling techniques to create compelling media that serves its intended audience.
- Fundamentals of Media Production: This course introduces students to the basics of electronic photography, video, and audio production.
- Media Production Management: Focuses on applying management tools and techniques in media production environments.
- Applications of Media Production in Marketing and Social Media: Students develop integrated media campaigns using their production skills.
- Gamified Media: Students create interactive interfaces for entertainment, informational, and educational gamified applications in various industries.
Graduates of the program will be prepared for a variety of exciting careers, including Media Production Manager, Content Creator, Social Media Strategist, Marketing Media Specialist, and Digital Media Producer. These roles span multiple industries, providing ample opportunities for growth and specialization.
This new program will launch this fall 2024.
To learn more about this new BBA program Cleary is offering, call 800-686-1883 or visit https://www.cleary.edu/degrees/media-production-management.
About Cleary University:
Cleary University, founded in 1883, is a forward-thinking institution that provides a practical, project-based education, preparing students for real-world success. Cleary’s commitment to innovation and excellence ensures that graduates are well-equipped to meet the demands of today’s competitive job market.
About Wayne Media Group:
Wayne Media Group, based in Brighton, MI, is a leading media production company known for its creative storytelling and high-quality content. The company specializes in video production, digital marketing, and media consulting, helping businesses and organizations connect with their audiences effectively.
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