Marketing is essential to any product- or service-providing organization. The digital marketing major provides you with an in-depth understanding of marketing principles, advertising and persuasion, consumer behavior, and e-commerce. You’ll learn how to study human behavior and how to discover the needs and preferences of consumers and use this information to market a product or service effectively. A degree in digital marketing is designed to prepare you to develop, execute, and promote products/services within any industry.
The need for digital marketers in a world built on messaging in an instant has grown exponentially, but they will need to be well rounded. The program includes foundational business courses in the areas of accounting and financial management, business law, economics, information technology, international business, statistics, and management. Career opportunities in all industries are readily available; from sports and entertainment all the way to industrial business-to-business transactions, quality marketing in the digital age will be essential.
Graduates of the digital marketing program will be able to: