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BBA – Business Communications

Program Description

A major concentration in Business Communications is timeless and provides you with strong writing, speaking, and information technology skills. Students will discover quickly that the ability to effectively communicate information between employees and employers within a company, broadcast a company’s intentions to the public, and communicate information between a company and its clients is in extremely high demand. As the world becomes more global, diverse, and inclusive, graduates with the skills to navigate these opportunities will find themselves to be irreplaceable assets.

Graduates specializing in Business Communications are able to pursue careers that meet the needs of the high-tech, global marketplace. Through practical application of the branches of business communications, including forays into advertising, media creation, and persuasive technique, among many others, students receive a well-rounded approach to becoming holistic communication professionals that can easily bridge the gap between corporate needs and public communications.

Download the BBA – Business Communications flyer.

Career Opportunities

  • District Manager
  • Insurance Sales
  • Underwriter
  • Outside Sales Representative
  • Claims Manager
  • Real Estate Agent
  • Human Resources Manager
  • Property Manager
  • Training and Development Coordinator
  • Customer Service Representative
  • Office Manager

 

Learning Outcomes

Graduates of the business communications program will be able to:

  • Design, develop, and deliver professional quality oral, written, and visual communications that are coherent, technically sound, and appropriately adapted to specific audiences and contexts.
  • Critically analyze and recommend strategies for addressing the impact of various physical, cognitive, cultural, and social factors that shape communication across interpersonal, group, and organizational settings.
  • Evaluate, select, and effectively apply various tools and technology to the design, development, and dissemination of communication messages.
  • Evaluate and respond to complex problems associated with the design, development, and delivery of communication messages through critical and creative thinking and collaboration with an interdisciplinary team of specialists and stakeholders.
  • Apply professional, ethical, and socially and culturally sensitive communication practices across interpersonal, group, organizational, and intercultural settings.

BBA – Business Communications (120 Credits)

Major Courses (15 Credits)
COM 2200 Public RelationsCOM 3500 Advanced Media WritingCOM 4200 Advanced Advertising StrategyCOM 4300 Design and ProductionCOM 4900 Business Communication Contexts
For more information on this major concentration, please refer to the University Catalog.

Cleary graduates use their business arts education to become the employees, entrepreneurs, and leaders who transform the marketplace…and the world.

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Get in Touch with Us

HOWELL

  • Main Campus
  • 3750 Cleary Dr.
  • Howell, MI 48843
  • 800.686.1883

DETROIT

  • 2470 Collingwood St.
  • Detroit, MI 48206
  • 800.686.1883

SUMMER HOURS:  (May 12 to Aug. 4)
Mon-Thur | 7am to 5pm
Fri-Sun | Closed