BBA – Business Communication

Undergraduate
Bachelor of Business Administration (BBA)
120 credits
Online

Program Description

A degree in business communications is timeless and provides students with strong writing, speaking, and information technology skills. You will discover quickly that the ability to effectively communicate information between employees and employers within a company, broadcast a company’s intentions to the public, and communicate information between a company and its clients is in extremely high demand. As the world becomes more global, diverse, and inclusive, graduates with the skills to navigate these opportunities will find themselves to be irreplaceable assets. As a graduate of the business communications program, you will be able to pursue a career that meets the needs of the high-tech, global marketplace. Through practical application of the branches of business communications, including forays into advertising, media creation, and persuasive technique, among many others, you receive a well-rounded approach to becoming a holistic communication professional who can easily bridge the gap between corporate needs and public communications.

Career Opportunities

District Manager
Insurance Sales
Underwriter
Outside Sales Representative
Claims Manager
Real Estate Agent
Human Resources Manager
Property Manager
Training and Development Coordinator
Customer Service Representative
Office Manager

Learning Outcomes

Graduates of the business communications program will be able to:

Design, develop, and deliver professional quality oral, written, and visual communications that are coherent, technically sound, and appropriately adapted to specific audiences and contexts.
Critically analyze and recommend strategies for addressing the impact of various physical, cognitive, cultural, and social factors that shape communication across interpersonal, group, and organizational settings.
Evaluate, select, and effectively apply various tools and technology to the design, development, and dissemination of communication messages.
Evaluate and respond to complex problems associated with the design, development, and delivery of communication messages through critical and creative thinking and collaboration with an interdisciplinary team of specialists and stakeholders.
Apply professional, ethical, and socially and culturally sensitive communication practices across interpersonal, group, organizational, and intercultural settings.

BBA – Business Communication (120 Credits)

Additional Program Requirements

General Education: (see General Education Requirements for details) 30 credits
Upper Division: 3000/4000 Elective
Major Courses: Professional Experience (6 credits) PJT 4910/4920 or internships and/or assistantships; 3000/4000 Elective or graduate elective

Lower Division Core (18 Credits)

TCM 1000 Business Arts ImmersionENG 1100 Discourse and DeliveryPHL 1200 Critical Thinking in an Illogical WorldPHL 1500 The Right DecisionACC 1000 Principles of Accounting and Economic Renaissance ICOM 1400 Speak Up!

Upper Division Core (23 Credits)

COM 3100 Communicating to a Shrinking WorldPHL 4000 Rhetoric: The Hyde Park SoapboxPHL 4900 The Social ContractBUS 3500 Strategic Thinking from the Inside OutMKT 3000 Transactional MarketingOPM 3000 Supply Chain: Driving the Silk Road into TodayCAR 1000 A-D* Career Fulfillment3000/4000 Elective

Major Courses (36 Credits)

MGT 4071 Organizational BehaviorCOM 4200 Advanced Advertising StrategyCOM 3500 Advanced Media WritingCOM 4300 Design and ProductionCOM 4900 Business Communication ContextsMKT 2300 Engaging Customers with Social Media and VideoPHL 1300 Know Thyself, Know Thy WorldCOM 2200 Public RelationsMKT 2100 Transformational MarketingProfessional Experience (6 credits) - PJT 4910/4920 or internships and/or assistantships; 3000/4000 Elective or graduate elective

Electives (15+ Credits)

*Note: 15 credits within lower division core can also count towards general education.
*Note: Up to 15 designated major or elective credits can be replaced with MBA or MS courses, which will count towards graduate degree requirements.

Minor Courses

COM 2200 Public RelationsMKT 2300 Engaging Customers with Social Media and VideoCOM 4200 Advanced Advertising StrategyCOM 4300 Design and ProductionCOM 3500 Advanced Media Writing

Certificate Courses

TCM 1000 Business Arts ImmersionENG 1100 Discourse and DeliveryCOM 2200 Public RelationsMKT 2300 Engaging Customers with Social Media and VideoCOM 3100 Communicating to a Shrinking WorldCOM 4200 Advanced Advertising StrategyCOM 4300 Design and ProductionCOM 3500 Advanced Media Writing