Cleary University Brand Assets & Marketing Materials

Introduction

Mission

To provide an intimate, student-centered business education that instills the values of the Cleary Mind^™ in our community.

Boilerplate

Founded in 1883, Cleary University is a four-year, world-class university bestowing undergraduate and graduate degrees from a unique Business Arts curriculum, driven by a faculty of thought leaders with deep, practical experience in their industries. Offering on-campus and online education models, Cleary provides a rich residence life and vibrant athletics, with more than 200 students live on a rolling, 50-acre campus and nearly 2,000 students overall. Graduates land jobs faster than their peers and with higher earning salaries at the start of their careers.

Cleary University is accredited by The Higher Learning Commission, a proud member of the HLC Standard Pathway, and an approved institution by the National Council for State Authorization Reciprocity Agreements. A nonprofit university, Cleary’s campus is located at 3750 Cleary Drive, Howell, MI 48843, (800) 686-1883. Cleary also hosts an education center at 2470 Collingwood St., Detroit, MI 48202. www.cleary.edu

Social Media

Follow Cleary on Facebook: https://www.facebook.com/ClearyU/
Follow Cleary on LinkedIn: https://www.linkedin.com/school/cleary-university
Follow Cleary on Twitter: @ClearyUniverse
Follow Cleary on Instagram: https://instagram.com/clearyuniversity

Brand Qualities

Core Characteristics

Innovation + determination
Developing the next generation of innovators
Teaching 21st Century skills
Ambitious / determined / will do the hard work
Athletics / healthy competition
A unique education: training through practice + repetition • Graduates are prepared, ready for the next challenge

Proper Naming Conventions

On first reference, always say Cleary University.
Subsequent references can be just Cleary or Cleary U.
There cannot be use of CU.

Branded Marketing Materials Policy

All Cleary branded marketing materials need approval by the marketing department before disseminating to the public or publishing online.

Visual Style Characteristics

Cleary University Design:

Is exciting and dynamic, bold and confident • Features diagonals and angled elements
Employs the Cougar claw marks
Uses a mix of textures and orientations
Is kinetic / conveys movement and energy
Is stable, but not static
Engages its audience and sometimes incorporates unexpected elements
Will integrate physical and/or digital interactivity whenever possible (e.g. interesting folds, die cuts, sliding components, etc.