BBA – Data Management & Analytics

Program Description

Data is a powerful asset that drives decision-making and competitive advantage in modern organizations. The Data Management & Analytics major concentration provides you with an in-depth understanding of how to collect, organize, analyze, and interpret data to support business strategy and operations. You will learn how to transform data into actionable insights, use analytical tools to evaluate performance, and communicate findings effectively to stakeholders. A major concentration in Data Management & Analytics is designed to prepare you to leverage data to inform decisions and improve organizational outcomes. The demand for professionals who can apply data in business contexts continues to grow, but they must be well-rounded. The program includes our Cleary Mind™ curriculum along with business and technology courses. Career opportunities across industries are expanding as organizations increasingly rely on data to guide strategy, optimize performance, and identify new opportunities, creating strong demand for professionals who can bridge data analysis and business decision-making.

Download the BBA – Data Management & Analytics flyer.

 

Career Opportunities

Graduates with a Bachelor of Science in Information Technology and a major concentration in Data Analytics are prepared for careers such as:

  • Computer and Information Analyst
  • Business Intelligence Analyst
  • Business Intelligence Developer
  • Data Assurance Analyst
  • Data Quality Analyst
  • Data Scientist
  • Big Data Architect

Learning Outcomes

  • Analyze a complex computing problem and apply information technology principles and other relevant disciplines to identify solutions.
  • Design, implement, and evaluate an information technology-based solution to meet a given set of requirements in the context of the program’s discipline.
  • Use systemic approaches to select, develop, apply, integrate, and administer secure information technologies to accomplish user goals.

BBA – Data Management & Analytics (120 Credits)


For more information on this major concentration, please refer to the University Catalog.