Undergraduate Certificate in Digital Marketing

Program Description

The Undergraduate Certificate in Digital Marketing is a 15-credit hour offering that provides students with a working knowledge of digital marketing skills leading to the compilation of an effective digital marketing campaign. Students will obtain a working knowledge of the use of email, websites, social media, mobile marketing, video marketing and display advertising.

Career Opportunities

  • Search Engine Optimization (SEO) Specialist
  • Digital Marketing Manager
  • Facebook Ads Expert
  • Content Marketing Specialist
  • Social Media Manager
  • Marketing Director
  • E-Commerce Specialist
  • SEO Copywriter
  • Email Marketing Specialist
  • Digital Marketing Communications Manager

Learning Outcomes

  • Apply current digital theory in the field of marketing.
  • Explain the impact of global competition, market forces and other external factors on the success and failure of specific digital marketing initiatives.
  • Use digital market research tools and predictive analytics tools.
  • Demonstrate analytical and critical-thinking skills with direct application to business/ marketing environments through technology.

Undergraduate Certificate in Digital Marketing (15 Credits)