BBA – Media Production Management

Undergraduate
Bachelor of Business Administration (BBA), Undergraduate
120 credits
Online

Program Description

The Media Production Management major concentration emphasizes both the creation and management of audio and video media production. Driven by storytelling approaches and structures, you will learn hands on to create media and develop content to support areas such as marketing and social media. You will further apply your business knowledge and skills to the management of media production, focusing both on the process of creation and management of projects for both internal and external customers. A major concentration in Media Production Management is designed to prepare you to create and management production media processes within any industry.

Career Opportunities

Media Production Manager
Content Creator for TV, Film, and Digital Platforms
Social Media Strategist
Marketing Media Specialist
Digital Media Producer

Learning Outcomes

Apply storytelling approaches and structures to guide the creation of media to serve the needs of its intended
audience.
Create audio and video media using industry relevant hardware and software tools.
Apply management tools and techniques to successfully guide media development projects.

BBA – Media Production Management (120 Credits)

Major Courses (15 Credits)

COM 3600 Storytelling for Professional CommunicationsCOM 3650 Fundamentals of Media ProductionCOM 4600 Media Production ManagementCOM 4650 Applications of Media Production in Marketing and Social MediaCOM 4675 Gamified Media

Prerequisite Courses (3 Credits)

ENG 1100 Discourse and Delivery

For more information on this major concentration, please refer to the University Catalog.

BBA – Media Production Management

Program Description

Career Opportunities

Learning Outcomes

BBA – Media Production Management (120 Credits)

Major Courses (15 Credits)

Prerequisite Courses (3 Credits)

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