Lisa Wendland, MBA, is an adjunct professor at Cleary University, where she teaches strategic communications, public relations, marketing, and analytics.
With more than 15 years of experience driving multimillion-dollar growth, Wendland currently serves as Head of Earned & Owned Media at Blue Wheel, an omnichannel marketing agency. She has partnered with major national and global brands throughout her career, including previous leadership as Senior Director of Owned Media at Blue Wheel and a key position at Tinuiti. Earlier in her career, she served as Director of Digital Strategy at Central Michigan University, where she led a multimillion-dollar digital experience platform (DXP) transformation.
Wendland is known for developing high-impact earned and owned media strategies, including AI-powered lifecycle systems, retention engines, and high-consideration acquisition, that deliver scalable results for enterprise brands. She holds a B.A. in Media Arts & Technology from Michigan State University and an MBA from Central Michigan University, along with certifications across leading marketing platforms and analytics tools.
Passionate about developing the next generation of leaders, Wendland brings real-world executive experience into the classroom. “I inspire students and professionals to combine sharp strategic thinking with bold decision-making to win in today’s competitive global market,” she says.
