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MKT 2150 Marketing in a Digital World

As technology has shifted, so has the customer decision buying process to a more customer-centered model. You’ll examine a broad array of digital marketing strategies, such as search engine marketing, email marketing, social media, etc., while exploring the modern customer journey buying process. Learn how inbound and outbound marketing attracts, engages, and delights people while building customer value and initiating engagement. Practice connecting digital methodologies and frameworks with planning and implementation.