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MKT 4360 Managing the Customer Relationship

Sustaining a customer relationship will lead to customer satisfaction and loyalty resulting in increased profitability and a competitive advantage. Customer relationship management is the strategic practice of shifting from short-term customer transactions to a long-term relationship and satisfactory customer experience. Learn how to make strategic decisions and establish best practices that drive revenue and return on investment through user experiences. You’ll explore how companies use email marketing, live chats, industry leading tools, and software to create and satisfy loyal customers.