BBA – Sports Promotion and Management
- Undergraduate
- Bachelor of Business Administration (BBA)
- 120 credits
- Online
The Sports Promotion and Management major concentration is designed for students interested in becoming business leaders within the sports industry. This program provides students with a well-rounded business education in the areas of accounting and finance, business law, international business, management, and marketing. It also includes specific coursework that is focused on the management of marketing and promotion, sports law, sports analytics, and contract negotiations.
In addition, you can participate in an internship or experiential learning to gain valuable, real-world experience. Students will gain skills in business fundamentals and specific sports management disciplines in a learning environment that balances textbook theory with real-world business application. Through varied learning methodologies, including an internship, students are exposed to the legal, regulatory, marketing and operational aspects of sports venue management.
Sports Promotion and Management students gain knowledge and skills to apply business management and promotion concepts in the sports industry. Graduates may receive positions in management, marketing, sales, promotion, and accounting or finance within a variety of business settings including professional and amateur sports organizations, private and commercial sports fitness and recreation, sports event management, sports finance, front office management, and sports marketing or promotion.
Graduates of the sports promotion and management program will be able to:
Cleary graduates use their business arts education to become the employees, entrepreneurs, and leaders who transform the marketplace…and the world.
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