BBA – Sports Promotion and Management

Undergraduate
Bachelor of Business Administration (BBA)
120 credits
Online

Program Description

Sports promotion and management programs are designed for students interested in becoming business leaders within the sports industry. This program provides you with a well-rounded business education in the areas of accounting and finance, business law, international business, management, and marketing. It also includes specific coursework that is focused on the management of sports/event facilities, food and beverage, marketing and promotion, sports law, sports analytics, and contract negotiations. In addition, you will participate in an internship or experiential learning to gain valuable, real-world experience. You will gain skills in business fundamentals and specific sports management disciplines in a learning environment that balances textbook theory with real-world business application. Through varied learning methodologies, including an internship, you will be exposed to the legal, regulatory, marketing, and operational aspects of sports venue management.

Sports Promotion and Management students gain knowledge and skills for applying business management and promotion concepts in the sports industry. Graduates may receive positions in management, marketing, sales, promotion, and accounting or finance within a variety of business settings, including professional and amateur sports organizations, private and commercial sports fitness and recreation, sports event management, sports finance, front office management, and sports marketing or promotion. You should expect to participate in internships and/or formal work experiences during your education in order to increase marketability upon graduation.

Career Opportunities

Youth Athletic Program Director
Athletic Facility Manager
Administrator of Professional Teams and Leagues
Business Operations Manager
Public Relations Executive
Event Coordinator
Ticketing and Seat Manager
Player Personnel Director
Program Coordinator
Administrator of Amateur Athletics
Sponsorship Account Executive
Athletic Recruiter
Athletic Director

Learning Outcomes

Graduates of the sports promotion and management program will be able to:

Develop business competencies in the areas of accounting and finance, management, marketing, business law, and technology.
Analyze managerial problems that utilize quantitative reasoning and critical thinking within the global and diverse sector of sports.
Demonstrate knowledge of interpersonal, written, and oral communication competencies needed to function in amateur and professional sports arenas.
Evaluate leadership and ethical decision-making competencies based on standards set by the industry.
Gather data and assess results, employ problem-solving techniques, and use information literacy concepts related to sports.
Apply academic knowledge and develop professional competencies in a professional setting.

BBA – Sports Promotion and Management (120 Credits)

Additional Program Requirements

General Education (see General Education Requirements for details) 30 credits

Lower Division Core (18 Credits)

ENG 1100 Discourse and DeliveryPHL 1200 Critical Thinking in an Illogical WorldACC 1000 Principles of Accounting and Economic Renaissance ITCM 1000 Business Arts ImmersionPHL 1500 The Right DecisionCOM 1400 Speak Up!

Upper Division Core (23 Credits)

COM 3100 Communicating to a Shrinking WorldPHL 4000 Rhetoric: The Hyde Park SoapboxPHL 4900 The Social ContractBUS 3500 Strategic Thinking from the Inside OutMKT 3000 Transactional MarketingOPM 3000 Supply Chain: Driving the Silk Road into TodayCAR 1000 A-D* Career Fulfillment3000/4000 Elective

Major Courses (36 Credits)

MGT 4071 Organizational BehaviorSEM 4100 Sports/Event Marketing, Promotion, and Public RelationsSEM 4200 Sports Financial Analytics 2800)SEM 4400 Sports and Event LawSEM 4500 Sports/Event Negotiations, Contracts, and Risk ManagementMGT 3400 Managing Projects and Processes in OrganizationsSEM 2000 Foundations in Sports Promotion and ManagementSEM 2100 Sports Facility ManagementSEM 2200 Sports Food and Beverage ManagementMKT 2100 Transformational Marketing

Electives (15+ Credits)

*Note: 15 credits within lower division core can also count towards general education. *Note: Up to 15 designated major or elective credits can be replaced with MBA or MS courses, which will count towards graduate degree requirements.

120 Credits